Area Brand Executive

Minor Hotels Europe and Americas

. Support the Brand team in driving brand power and creative strategy for New Category brands .

Posted 9/29/2026full-timeDubai • United Arab EmiratesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy development, project management, and cross-functional collaboration to drive brand power and consumer engagement. Proficient in managing creative assets and delivering impactful marketing initiatives in the FMCG sector.

Highest-signal resume keywords

Brand Strategy DevelopmentProject ManagementCross-Functional CollaborationConsumer Insights AnalysisFMCG Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Narrative DevelopmentCampaign DevelopmentPackaging DevelopmentCreative Brief DevelopmentConsumer Journey Analysis

Soft Skills

Analytical SkillsProblem-Solving SkillsTeam PlayerOrganizational SkillsStakeholder Management

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationBachelor’s Degree in Marketing

Industry Keywords

FMCGNew Category DevelopmentBrand Spend GovernanceCreative Agency ManagementMarket Deployment

About the role

Key responsibilities & impact

Support the Brand team in driving brand power and creative strategy for New Category brands
Strengthen brand narrative and build meaningful consumer connections and local relevance across key markets
Use and adapt global brand expressions
Lead cross-functional collaboration to shape a compelling and cohesive brand narrative
Support End Market deployment teams in delivering key initiatives
Ensure robust brand spend governance across product, packaging, and communications development
Contribute to understanding the consumer journey and generate insights for future strategies
Share consumer insights across the Area and relevant functions
Lead development of packaging, creative, and research briefs
Coordinate with stakeholders to ensure timely uploads and approvals
Maintain the cycle plan field in line with brand plans and strategic priorities
Lead campaign development with the creative agency
Drive new product launch workstreams with NPI and DBS teams
Enable timely delivery of core business priorities through cross-functional engagement
Track campaign development and execution across End Markets

Requirements

What you’ll need

Bachelor’s degree in Business Administration and / or marketing
2–3 years of experience in FMCG
Experience in project management and new category space (deployment)
Capable of driving an agenda involving many multiple points of interactions / stakeholders
Dedicated team player with good analytical and problem-solving skills
Drive to challenge status quo and ability to see things from new perspective
Capacity to nurture in a target driven environment and be organised in approach
Basic understanding of Agency scope and management of creative assets to meet business objectives

Benefits

Comp & perks

Market leading annual performance bonus (subject to eligibility)
Diverse health plans
Initiatives for work-life balance
Transportation support
Flexible holiday plan with additional incentives
Online learning platforms
Personalized growth programs to nurture leadership skills
Continuous improvement and transformative work environment
Employee wellbeing initiatives covering social, emotional, physical, and financial wellbeing
Support through The Global Returners program for professionals restarting careers after an extended absence
Reasonable adjustments or accommodations during the recruitment process