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Consumer Experience Executive
Minor Hotels Europe and Americas. Own the continuous development and performance of retention pillars: CRM, MC communication, and loyalty activities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing retention strategies, including CRM and loyalty programs, while leveraging data analytics to drive insights and improve performance. Strong project management and stakeholder relationship skills are essential for aligning with business objectives and executing marketing plans.
Highest-signal resume keywords
CRM ManagementLoyalty Program DevelopmentProject ManagementData AnalysisDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Retention Strategy DevelopmentContent DevelopmentBudget ManagementPerformance ReportingCampaign Asset Coordination
Soft Skills
Self-OrganizationReliabilityFlexibilityMotivationAnalytical Thinking
Tools & Technologies
Digital ServicesCreative Agency CoordinationMarket Analysis Tools
Certifications & Qualifications
University Degree in Marketing
Industry Keywords
Retention PillarsEnd-Market PlansStakeholder RelationshipsQuality StandardsKey Success Indicators
About the role
Key responsibilities & impact- Own the continuous development and performance of retention pillars: CRM, MC communication, and loyalty activities
- Create retention activity cycle plans integrated with end-market plans
- Align with local end markets, Legal, and regional teams on strategic direction and plans
- Manage suppliers, technical partners, and external agencies
- Coordinate and brief creative agencies on loyalty program visual identity, campaign assets, and retention materials
- Independently develop content when required
- Manage rewards schemes and activities
- Manage budgets for enhancement and rewards activities
- Report on performance and analyze successes and improvement areas
- Manage internal and external stakeholder relationships
- Ensure alignment with business objectives, quality standards, and key success indicators
Requirements
What you’ll need- University degree, preferably in marketing
- At least two years of working experience in marketing, specifically in the deployment and development of digital services, preferably CRM, retention and loyalty programs
- Strong project management skills
- High self-organization and reliability
- Strong analytical skills and ability to leverage data to drive insights
- Flexibility and motivation to thrive in a dynamic market environment
- Affinity for new media and interest in the latest digital trends
- Deep understanding of back-end and front-end processes and technologies
- Proficiency in English
Benefits
Comp & perks- Market leading annual performance bonus (subject to eligibility)
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives
- Online learning platforms
- Personalized growth programs to nurture leadership skills
- Continuous improvement and development opportunities
- Employee wellbeing benefits supporting social, emotional, physical, and financial wellbeing
- Reasonable adjustments or accommodations during the recruitment process
- Internal advancement and career progression opportunities