Consumer Insights Junior Manager

Minor Hotels Europe and Americas

. Support the growth of the Heated Products category as the clear voice of the consumer across BAT Central Europe Area markets .

Posted 9/15/2026full-timeWarsaw • PolandJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in generating actionable consumer insights and translating complex data into strategic recommendations. Proficient in managing consumer research projects and fostering a consumer-centric culture within a multinational FMCG environment.

Highest-signal resume keywords

Consumer InsightsMarket ResearchQuantitative Research MethodologiesQualitative Research MethodologiesFluency in Polish and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket IntelligenceStatistical AnalysisConsumer Behavior AnalysisResearch Methodologies

Soft Skills

Analytical ThinkingCritical ThinkingInfluencing SkillsCommunication Skills

Certifications & Qualifications

Master’s Degree in MarketingMaster’s Degree in Market ResearchMaster’s Degree in Statistics

Industry Keywords

FMCGConsumer TrendsMarket DynamicsStrategic PlanningCross-Functional Collaboration

About the role

Key responsibilities & impact

Support the growth of the Heated Products category as the clear voice of the consumer across BAT Central Europe Area markets
Generate, condense, and support delivery of forward-looking, actionable consumer insights for the Heated Products category and multi-category Nicotine landscape
Shape marketing and corporate strategies and plans and enable strategic, operational, and tactical business decisions
Aggregate data and research outcomes into meaningful, actionable insights and connect multiple data sources
Turn insights into clear, relevant storylines and recommendations
Drive a consumer-centric culture across the Central Europe organisation
Support the multi-category strategy by outlining key consumer trends and developments
Discuss insights and findings with Central Europe Marketing and Management and derive impacts on strategy and plans
Conduct, manage, and own research and insights projects with external agency partners
Manage consumer research and analytics agencies across Central Europe markets
Address ad hoc business questions using in-depth market and consumer analysis
Prepare deep-dive consumer presentations for Central Europe markets and business reviews
Build working relationships with Category Consumer Insights, Area Marketing, Consumer Insights, and broader Insights & Foresights teams
Act as a Consumer Insights consultant and ambassador and ensure agency delivery meets business needs, procedures, and BAT standards

Requirements

What you’ll need

Master’s degree (or equivalent) in Marketing, Market Research, Statistics, or a related field
3+ years of experience in Marketing Research, Consumer Insights, or Market Intelligence within a multinational FMCG company or leading research agency
Experience on both client and agency sides is an advantage
Strong expertise in quantitative and qualitative consumer and market research methodologies, tools, and frameworks
Deep understanding of consumer needs, attitudes, and behaviours
Solid understanding of market dynamics, commercial drivers, and growth opportunities
Excellent analytical, conceptual, and critical thinking skills
Ability to connect data to business impact
Ability to translate complex research findings and multiple data sources into actionable insights, opportunities, and clear recommendations
Ability to provide independent, evidence-based perspectives and influence decision-making across organisational levels and cross-functional teams
Fluency in both Polish and English, written and spoken

Benefits

Comp & perks

Market leading annual performance bonus (subject to eligibility)
Diverse health plans
Work-life balance initiatives
Transportation support
Flexible holiday plan with additional incentives
Online learning platforms
Personalized growth programs to nurture leadership skills
Continuous improvement and transformative work environment
Employee wellbeing benefits and initiatives supporting social, emotional, physical, and financial wellbeing
Career development and internal advancement opportunities