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Sales Representative
Minor Hotels Europe and Americas. Own the trade marketing and commercial relationship within outlets to drive growth of BATSA’s multi-category products .
About the role
Key responsibilities & impact- Own the trade marketing and commercial relationship within outlets to drive growth of BATSA’s multi-category products
- Facilitate discussions with outlet owners and managers about category performance and growth initiatives
- Execute the 8 Steps of a call framework and align trade marketing and distribution activities with its principles
- Plan call cycles, manage time, achieve required daily calls, and ensure route coverage
- Prepare materials and stock for planned activities and tasks
- Build retailer relationships and provide customer service
- Maintain good credit standing, account status, payment plans, and avoid bad debts
- Educate and influence retailers and kiosk staff on BATSA products using the Khonecta platform
- Complete outlet tasks and cycle activities according to the cycle plan
- Manage product availability, stock levels, product visibility, planograms, product quality, FIFO rotation, returns, and pricing compliance
- Secure shelf space and promotional displays and communicate tactical deals
- Conduct competitor observations covering prices, new product introductions, activities, and packaging changes
- Track trade marketing effectiveness and report performance and observations to management
- Negotiate with outlet owners and summarize engagement findings and actions
- Document and schedule follow-up tasks for subsequent visits
- Share insights with the Territory Sales Manager to identify opportunities and close gaps
- Work with the Territory Manager to improve business performance and customer relationships
- Identify new customers and discuss commercial offers to improve outlet profitability
Requirements
What you’ll need- Tertiary qualification in Marketing or Sales
- 2–3 years’ experience in a similar role
- Valid Code 08 Driver's License with proven driving experience
- Exceptional trade marketing, communication, and negotiation skills
- Demonstrated expertise in managing performance of own route
- Strong time management and planning capabilities
- Competency in utilizing various TM tools and/or digital platforms
- Effective relationship-building skills and receptiveness to feedback
- In-depth commercial understanding, including bankable profit, margins, and mark-up
- Comprehensive understanding of multi-category products
Benefits
Comp & perks- Market-leading annual performance bonus, subject to eligibility
- Health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives
- Online learning platforms
- Personalized growth programs
- Meal Voucher/Canteen as per location
- Private Pension
- Life & Health Insurance
- Yearly bonus based on the ABS
- Family support policy
- Office perks
- Flexible policy as per agreed Second Level agreement
- Support through the Global Returners program for career restarts
- Reasonable adjustments or accommodations during recruitment
- Inclusive employee experience and wellbeing initiatives covering social, emotional, physical, and financial wellbeing