Senior Consumer Insights Manager

Minor Hotels Europe and Americas

. Generate actionable consumer understanding to shape the market portfolio in line with consumer needs and commercial sustainability .

Posted 10/9/2026full-timeHo Chi Minh City • VietnamSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Consumer Insights with a strong focus on integrating qualitative and quantitative research methodologies to drive actionable commercial recommendations. Proficient in managing insights budgets, project management, and fostering cross-functional collaboration to support strategic marketing initiatives.

Highest-signal resume keywords

Consumer Insights ExpertiseQualitative And Quantitative Research MethodologiesFMCG Industry ExperienceProject Management SkillsAdvanced Analytical Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer Usage And Attitude StudiesBrand Health TrackingRetail AuditData IntegrationCommercial Recommendations

Soft Skills

Excellent Communication SkillsStakeholder InfluenceCross-Functional CollaborationProactive MentalityAbility To Manage Multiple Priorities

Tools & Technologies

Microsoft 365PowerPointExcelPower BIData Visualization Tools

Industry Keywords

FMCGTobacco IndustryMarket PortfolioStrategic Marketing PlansPerformance Tracking

About the role

Key responsibilities & impact

Generate actionable consumer understanding to shape the market portfolio in line with consumer needs and commercial sustainability
Convert consumer claims into business-impacting insights
Provide consumer, market, and competitive insights to assess innovation opportunities
Shape propositions and support robust business-case development for new product initiatives
Support strategic marketing plans, annual cycle planning, and campaign planning
Conduct performance tracking and post-implementation reviews through insights
Build trusted partnerships with Marketing, Commercial, End Market Leadership Team, and Regional Insights Teams
Lead agency selection, annual scope-of-work planning, delivery quality, and performance evaluation
Own the insights budget and research portfolio
Ensure effective prioritisation, governance, and compliance
Integrate multiple data sources and translate findings into clear commercial recommendations to drive decisions across portfolio, pricing, innovation, and activation

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Economics, Statistics or a related field
At least 7–10 years of experience in Consumer Insights, preferably within an FMCG environment
Advanced knowledge of qualitative and quantitative research methodologies, including consumer usage and attitude studies, brand health tracking, and retail audit
Experience with FMCG (tobacco/nicotine) industry preferred
Strong analytical ability to integrate multiple information sources, identify trends, simplify complexity, and translate findings into actionable commercial recommendations
Excellent English communication, storytelling, and presentation skills
Ability to influence stakeholders and create alignment at all levels
Experience in project management, insights budget management, agency selection, and external supplier performance management
Ability and willingness to drive oneself with limited supervision
Strong cross-functional collaboration skills
Proactive mentality and ability to manage multiple priorities in a fast-paced environment
Proficiency in Microsoft 365, including advanced PowerPoint and Excel capabilities
Experience with Power BI or other data visualisation tools preferred
Fluent in English and Vietnamese

Benefits

Comp & perks

Market leading annual performance bonus (subject to eligibility)
Diverse health plans
Work-life balance initiatives
Transportation support
Flexible holiday plan with additional incentives
Online learning platforms
Personalized growth programs to nurture leadership skills
Continuous improvement and transformative work environment
Support through the Global Returners program for professionals restarting careers after an extended absence
Reasonable adjustments or accommodations during the recruitment process
Social wellbeing initiatives fostering community and connection
Emotional wellbeing benefits and mental health initiatives
Physical health coverage and healthy lifestyle support
Financial wellbeing initiatives supporting financial stability and security
Internal advancement and career progression opportunities