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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving growth for technical B2B products through strategic acquisition programs, funnel optimization, and multi-channel marketing initiatives. Proficient in leveraging AI-assisted systems and marketing automation tools to enhance demand generation and customer engagement.
Highest-signal resume keywords
B2B Growth StrategyFunnel OptimizationMarketing AutomationAccount-Based MarketingPipeline Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth ProgramsFunnel InstrumentationSQL ManagementCampaign PositioningDemand Generation
Soft Skills
Customer EngagementCollaborationStrategic Thinking
Tools & Technologies
CRMMarketing Automation ToolsLinkedInGoogle AdsAI Agents
Industry Keywords
Technical B2BInfrastructureSecurityDeveloper ToolsEnterprise Buyers
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Run growth for Mintive's technical B2B agent infrastructure product
- Own acquisition and growth programs and the pipeline or SQL number
- Map the funnel end to end, instrument it, identify lead leakage, and run structured experiments
- Build and operate the marketing stack, including automation, CRM, sequencers, enrichment/scoring tools, and paid channels
- Run account-based, multi-channel outbound across email, LinkedIn, and retargeting
- Operationalize an AI-assisted, SDR-style growth system
- Develop buyer understanding and tailor positioning and messaging across channels and audiences
- Monitor pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Use Claude and agents to scale marketing output while maintaining differentiated, business-focused work
- Build demand and add structure in an early-stage environment without bureaucracy
- Partner with founders and the scaling sales team
- Get close to customers
Requirements
What you’ll need- Experience running growth for a technical B2B product such as infrastructure, security, or developer tools
- Typically 4+ years running acquisition or growth programs
- Experience carrying a pipeline or SQL number
- Systems- and experiment-oriented approach to funnel instrumentation and optimization
- Hands-on experience with marketing automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Experience running account-based, multi-channel outbound campaigns using email, LinkedIn, and retargeting
- Comfort operationalizing an AI-assisted, SDR-style system
- Ability to understand technical buyers and tailor messaging by channel and audience
- Fluency in pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Experience using Claude and AI agents to scale output
- Experience building demand in an early-stage environment
- Ability to partner with founders and a scaling sales team
- Familiarity with MCP, AI agents, or enterprise security and governance is nice to have
- Experience marketing to enterprise buyers such as CIO, CISO, platform/IT, or AI buyers is nice to have
- Experience building or running an in-house outbound/ABM machine is nice to have
- Experience spanning self-serve/PLG and sales-led motions is nice to have
- Campaign-level positioning and messaging copywriting experience is nice to have
- Experience as a founding or early demand hire is nice to have
Benefits
Comp & perks- Competitive salary
- Meaningful early-stage equity