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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving growth for technical B2B products, with a strong focus on pipeline management, funnel optimization, and multi-channel marketing strategies. Proficient in utilizing marketing automation tools and AI-assisted systems to enhance demand generation and operational efficiency.
Highest-signal resume keywords
B2B Growth StrategyPipeline ManagementMarketing AutomationAccount-Based MarketingAI-Assisted Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel MappingLead Leakage AnalysisStructured ExperimentationCampaign ManagementMQL/SQL MetricsCAC AnalysisDemand GenerationCopywritingTechnical MessagingOutbound Campaigns
Soft Skills
CollaborationCommunicationAdaptabilityCustomer EngagementProblem-Solving
Tools & Technologies
CRMMarketing Automation ToolsLinkedInGoogle AdsRetargeting ToolsEnrichment/Scoring ToolsClaudeAI Agents
Industry Keywords
Technical B2BInfrastructureSecurityDeveloper ToolsAI BuyersCIOCISOEnterprise SecurityGovernanceSelf-Serve/PLG
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Run growth for Mintive's technical B2B agent infrastructure product
- Own acquisition and growth programs and the pipeline/SQL number
- Map the funnel end to end, instrument it, identify lead leakage, and run structured experiments
- Build and operate the marketing stack, including automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Run account-based, multi-channel outbound across email, LinkedIn, and retargeting
- Operationalize an AI-assisted SDR-style system
- Research technical buyers and develop differentiated messaging for different channels and audiences
- Monitor pipeline, funnel conversion, MQL/SQL, CAC, and payback to allocate spend
- Use Claude and agents to scale marketing output while maintaining quality and business alignment
- Build demand and operational structure in an early-stage environment
- Partner with founders and the scaling sales team and engage closely with customers
Requirements
What you’ll need- Experience running growth for a technical B2B product such as infrastructure, security, or developer tools
- Typically 4+ years running acquisition or growth programs
- Experience carrying a pipeline or SQL number
- Systems- and experiment-oriented approach to funnel mapping, instrumentation, lead-leak analysis, and structured experimentation
- Hands-on experience with marketing automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Experience running account-based, multi-channel outbound campaigns across email, LinkedIn, and retargeting
- Comfort operationalizing an AI-assisted, SDR-style system
- Ability to quickly understand technical buyers and tailor messaging by channel and audience
- Fluency in pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Ability to use Claude and AI agents effectively
- Experience building demand in an early-stage environment and adding structure without bureaucracy
- Ability to partner with founders and a scaling sales team
- Familiarity with MCP, AI agents, or enterprise security and governance is nice to have
- Experience marketing to CIO, CISO, platform/IT, or AI buyers is nice to have
- Experience building or running an in-house outbound/ABM machine is nice to have
- Experience spanning self-serve/PLG and sales-led motions is nice to have
- Campaign-level copywriting range is nice to have
- Experience as a founding or early demand hire is nice to have
- Willingness to work in a hybrid environment in the San Mateo or San Francisco offices 3x a week
- Ability to work in the United States without requiring MintMCP to commence or sponsor an immigration case, as addressed in the application questions
Benefits
Comp & perks- Meaningful early-stage equity
- Competitive salary (amount not specified)
