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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving growth for technical B2B products through structured experimentation and funnel optimization. Proficient in utilizing marketing automation tools and CRM systems to enhance acquisition strategies and effectively engage technical buyers.
Highest-signal resume keywords
B2B Growth StrategyPipeline ManagementMarketing AutomationAccount-Based MarketingTechnical Buyer Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel MappingLead AnalysisStructured ExperimentationMQL/SQL MetricsCAC CalculationDemand GenerationCampaign-Level CopywritingSelf-Serve/PLG ExperienceOutbound MarketingAI-Assisted Systems
Soft Skills
CollaborationCommunicationAdaptabilityProblem-SolvingCustomer Engagement
Tools & Technologies
CRM SystemsMarketing Automation ToolsLinkedInGoogle AdsRetargeting ToolsEnrichment/Scoring ToolsClaudeAI Agents
Industry Keywords
Technical B2B ProductsInfrastructureSecurityDeveloper ToolsEnterprise BuyersCIOCISOPlatform/ITGovernanceEarly-Stage Environment
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Run growth for Mintive's technical B2B product and own acquisition or growth programs
- Own pipeline and SQL targets
- Map the funnel end to end, instrument it, identify lead leakage, and run structured experiments
- Build and operate the marketing stack, including automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Run account-based, multi-channel outbound across email, LinkedIn, and retargeting
- Operationalize an AI-assisted, SDR-style system
- Develop buyer understanding and differentiated messaging across channels and technical audiences
- Track pipeline, funnel conversion, MQL/SQL, CAC, and payback to allocate spending
- Use Claude and agents to scale marketing output
- Build demand in an early-stage environment while adding operational structure
- Partner with founders and the scaling sales team
- Work closely with customers
- Work in person in the San Francisco Bay Area, with offices in San Mateo and San Francisco
Requirements
What you’ll need- Experience running growth for a technical B2B product such as infrastructure, security, or developer tools
- Typically 4+ years running acquisition or growth programs
- Experience carrying a pipeline or SQL number
- Systems- and experiment-oriented approach to funnel mapping, instrumentation, lead analysis, and structured experimentation
- Hands-on experience with marketing automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Experience running account-based, multi-channel outbound motions using email, LinkedIn, and retargeting
- Comfort operationalizing an AI-assisted, SDR-style system
- Ability to understand technical buyers and tailor messaging for different channels and audiences
- Fluency in pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Experience using Claude and agents to scale output
- Ability to build demand in an early-stage environment and add structure without bureaucracy
- Ability to partner with founders and a scaling sales team
- Familiarity with MCP, AI agents, or enterprise security and governance is a plus
- Experience marketing to enterprise buyers such as CIO, CISO, platform/IT, or AI buyers is a plus
- Experience building or running an in-house outbound/ABM machine is a plus
- Experience spanning self-serve/PLG and sales-led motions is a plus
- Campaign-level copywriting range is a plus
- Founding or early demand hire experience is a plus
- Must be open to working in a hybrid environment in San Mateo or San Francisco offices 3x a week
Benefits
Comp & perks- Competitive salary
- Meaningful early-stage equity
- Hybrid work environment in San Mateo or San Francisco offices
