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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving growth for technical B2B products through data-driven marketing strategies, pipeline management, and multi-channel campaigns. Proficient in operationalizing AI-assisted systems and tailoring messaging for technical buyers in a fast-paced, early-stage environment.
Highest-signal resume keywords
B2B Growth StrategyPipeline ManagementMarketing AutomationAccount-Based MarketingData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel MappingLead Leakage AnalysisExperimentationMQL/SQL MetricsCAC CalculationCampaign ManagementCopywritingAI-Assisted SystemsTechnical Buyer ResearchOutbound Campaign Execution
Soft Skills
CollaborationCustomer EngagementAdaptabilityStrategic ThinkingCommunication
Tools & Technologies
CRM SystemsMarketing Automation ToolsSequencersEnrichment/Scoring ToolsLinkedInGoogle AdsRetargeting PlatformsClaudeAI AgentsMCP
Industry Keywords
Technical B2B ProductsInfrastructureSecurityDeveloper ToolsAI BuyersCIOCISOEnterprise SecurityGovernanceSelf-Serve/PLG
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Run growth for Mintive's technical B2B product and own acquisition or growth programs
- Own pipeline or SQL targets and make data-driven decisions about marketing spend
- Map the funnel end to end, instrument it, identify lead leakage, and run structured experiments
- Build and operate marketing automation, CRM, sequencer, enrichment/scoring, and paid-channel systems
- Run account-based, multi-channel outbound across email, LinkedIn, and retargeting
- Operationalize an AI-assisted, SDR-style growth system
- Research technical buyers and tailor messaging for different channels and audiences
- Partner with founders and the scaling sales team
- Engage closely with customers
- Add structure to an early-stage growth function without adding bureaucracy
Requirements
What you’ll need- Experience running growth for a technical B2B product such as infrastructure, security, or developer tools
- Typically 4+ years running acquisition or growth programs
- Experience carrying a pipeline or SQL number
- Systems- and experiment-oriented approach to funnel mapping, instrumentation, lead-leak analysis, and structured experiments
- Hands-on experience with marketing automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Experience running account-based, multi-channel outbound campaigns using email, LinkedIn, and retargeting
- Comfort operationalizing an AI-assisted, SDR-style system
- Ability to understand technical buyers and tailor messaging by channel and audience
- Fluency in pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Experience using Claude and agents to scale output with sound judgment
- Ability to build demand in an early-stage environment and add structure without bureaucracy
- Ability to partner with founders and a scaling sales team and engage closely with customers
- Nice to have: familiarity with MCP, AI agents, or enterprise security and governance
- Nice to have: experience marketing to CIO, CISO, platform/IT, or AI buyers
- Nice to have: experience building or running an in-house outbound/ABM machine
- Nice to have: experience spanning self-serve/PLG and sales-led motions
- Nice to have: campaign-level positioning and messaging copywriting experience
- Nice to have: experience as a founding or early demand hire
- Must be open to working in a hybrid environment in San Mateo or San Francisco offices 3x a week
- Must answer employment-related U.S. immigration sponsorship questions
Benefits
Comp & perks- Competitive salary
- Meaningful early-stage equity
- Hybrid work arrangement in San Mateo or San Francisco offices
