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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth and demand generation for technical B2B products, with a strong focus on pipeline management, funnel optimization, and multi-channel marketing strategies. Proficient in leveraging AI-assisted systems and marketing automation tools to drive acquisition and enhance customer engagement.
Highest-signal resume keywords
B2B Growth StrategyPipeline ManagementMarketing AutomationAccount-Based MarketingAI-Assisted Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Funnel OptimizationLead Leakage IdentificationMQL/SQL MetricsCAC AnalysisCampaign-Level Copywriting
Soft Skills
CollaborationAdaptabilityCustomer Engagement
Tools & Technologies
CRM SystemsMarketing Automation ToolsLinkedInGoogle AdsRetargeting Platforms
Industry Keywords
Technical B2B ProductsInfrastructureSecurityDeveloper ToolsEnterprise Buyers
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own growth and demand generation for Mintive's technical B2B agent infrastructure product
- Build and manage the acquisition and growth engine from zero
- Map the full funnel, instrument it, identify lead leakage, and run structured experiments
- Maintain and optimize marketing automation, CRM, sequencing, enrichment, and scoring systems
- Operate account-based, multi-channel outbound across email, LinkedIn, and retargeting
- Build and operate an AI-assisted SDR-style system
- Develop differentiated messaging for platform, IT, security, and AI buyers across relevant channels
- Own pipeline, funnel conversion, MQL/SQL, CAC, and payback performance
- Use Claude and AI agents to scale marketing output while maintaining quality and business alignment
- Add structure to early-stage growth operations without creating bureaucracy
- Partner with founders and the scaling sales team
- Get close to customers and build demand for Mintive's MCP gateway and broader agent infrastructure
Requirements
What you’ll need- Experience running growth for a technical B2B product such as infrastructure, security, or developer tools
- Typically 4+ years running acquisition or growth programs
- Experience carrying a pipeline or SQL number
- Systems- and experiment-oriented approach to funnel optimization
- Hands-on experience with marketing automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Experience running account-based, multi-channel outbound using email, LinkedIn, and retargeting
- Ability to operationalize an AI-assisted, SDR-style system
- Ability to understand technical buyers and tailor messaging by channel and audience
- Fluency in pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Experience using Claude and AI agents to scale output
- Ability to work effectively in an early-stage, fast-moving environment with limited structure
- Ability to partner with founders and a scaling sales team
- Familiarity with MCP, AI agents, or enterprise security and governance is nice to have
- Experience marketing to enterprise buyers such as CIO, CISO, platform/IT, or AI buyers is nice to have
- Experience building or running an in-house outbound/ABM machine is nice to have
- Experience with self-serve/PLG and sales-led motions is nice to have
- Campaign-level copywriting range is nice to have
- Founding or early demand hire experience is nice to have
- Willingness to work in a hybrid environment in San Mateo or San Francisco offices 3x a week
- No specific educational credential is required in the posting
Benefits
Comp & perks- Competitive salary
- Meaningful early-stage equity
- Hybrid work arrangement
- In-person collaboration in the San Francisco Bay Area
- Opportunity to work with AI agents and Claude/Codex in an AI-native environment