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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing, demand generation, and funnel analytics, with a strong focus on positioning for technical buyers and building measurable pipelines in early-stage B2B environments. Proficient in orchestrating AI-driven workflows and lifecycle programs to optimize conversion rates.
Highest-signal resume keywords
Growth Marketing Function DevelopmentDemand Generation Across SEO, AEO, Paid, Lifecycle, and ContentFunnel Analytics and Attribution FluencyAI-Native Workflow ManagementExperience in Early-Stage B2B Environments
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationFunnel AnalyticsAttribution ModelingLifecycle ProgramsSEOAEOPaid MarketingContent MarketingAI WorkflowsPipeline Development
Soft Skills
Engagement with Technical BuyersCollaboration with AE TeamAnalytical ThinkingExperimentation DesignCommunication Skills
Industry Keywords
B2BDev-ToolsInfrastructureSecurityProduct-Led Growth (PLG)Outbound MarketingField MarketingEvent ManagementSan Francisco Bay AreaHybrid Work Environment
About the role
Key responsibilities & impact- Own how MintMCP grows and turn inbound demand into measurable, repeatable pipeline
- Own positioning for technical buyers and demand generation across SEO, AEO, paid, and content
- Run a webinar series and campaign experiments
- Build outbound from the ground up with the AE team
- Own lifecycle programs converting signups, trials, and security reviews into pipeline
- Track channel performance, CAC, payback, and forecasting
- Orchestrate AI agents for research, enrichment, sequencing, follow-up, content drafts, and reporting
- Identify funnel bottlenecks, design experiments, ship quickly, and analyze results
- Report to the CEO and work across the GTM team
Requirements
What you’ll need- Built a growth marketing function from zero
- Experience turning messy demand into measurable pipeline at an early-stage B2B company, ideally in dev-tools, infrastructure, or security
- Positioning and messaging experience for technical buyers
- Ability to engage engineers, security leaders, and AI leaders
- Demand generation experience across SEO, AEO, paid, lifecycle, and content
- Experience with both self-serve PLG and sales-assisted motions
- Fluency in attribution and funnel analytics
- Ability to model CAC, payback, and forecasts
- Deeply AI-native; experience building or directing agentic workflows
- Ability to operate in an early-stage environment without an established playbook
- Nice to have: outbound experience with AEs, taking a product upmarket or repositioning/repricing it, experience at an AI-native company, and field marketing or events experience
- Must work in person in the San Francisco Bay Area / hybrid office environment 3x a week
- Application asks whether the candidate has a college degree and about U.S. work authorization/immigration support
Benefits
Comp & perks- Competitive compensation and meaningful equity
- Health benefits
- Direct access to the CEO, customers, and product direction
- The room to define how a fast-growing infrastructure company goes to market and build the first AI-native growth engine from scratch