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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on technical and infrastructure products, emphasizing strong writing, storytelling, and strategic thinking to effectively position and launch products in the market.
Highest-signal resume keywords
Product Marketing ExperienceStrong Writing And Storytelling SkillsStrategic ThinkingExperience Marketing To CIO And CISOFamiliarity With AI Agents
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningLaunch ManagementSEOAEOTechnical MessagingMarket Reception AnalysisContent CreationAgency ManagementCase Study DevelopmentHybrid Work Adaptability
Soft Skills
Strong OrganizationStrategic PrioritizationCollaborationJudgment
Industry Keywords
Enterprise AI-Agent GovernanceTechnical ProductsInfrastructure ProductsCIOCISOPlatform BuyersEarly Marketing HireMarket ActivationThought LeadershipDifferentiated Messaging
About the role
Key responsibilities & impact- Own how Mintive presents itself in the market
- Define category positioning for enterprise AI-agent governance
- Set messaging and narrative as the source of truth for what Mintive says, to whom, and why it matters
- Drive product launches end to end, from narrative and release through follow-through
- Stay close to customers and carry releases from beta to broad availability
- Own activation around shipped products
- Turn customers such as Coursera, Stability AI, and Modern Treasury into case studies and proof
- Establish Mintive’s point of view on agent governance
- Build thought leadership, SEO/AEO, and agency programs
- Build the sales content system and collateral for account executives, prospects, and customers
- Work with engineers to understand the product and with customers to understand market reception
- Produce differentiated, jargon-free messaging for technical and business audiences
Requirements
What you’ll need- 5+ years in product marketing, ideally with technical or infrastructure products
- Strong writing and storytelling skills; ability to turn deep technical capability into a clear narrative
- Ability to absorb deep technical detail from engineers and customers and turn it into differentiated, jargon-free messaging
- Strategic thinking; ability to set positioning and priorities, make trade-offs, and tie marketing to company goals
- Agent-native approach; use Claude and agents to scale output with sound judgment
- Strong organization while coordinating engineers, internal teams, customers, and agencies
- Bias to ship and ability to run launches quickly
- Track record of positioning a product or category, running a launch, and delivering results
- Familiarity with MCP, AI agents, or enterprise security
- Experience marketing to CIO, CISO, and platform/IT buyers
- Fluency across SEO, AEO, editorial calendars, and managing agencies or freelancers
- Experience as an early marketing hire or building a function from scratch
- Ability and willingness to work in a hybrid environment in the San Mateo or San Francisco offices 3x a week
- The application asks whether the candidate has a college degree, but the job description does not state a required educational credential
- The application asks about U.S. immigration sponsorship requirements
Benefits
Comp & perks- Competitive salary
- Meaningful early-stage equity
- Coworker agents and AI-native tools, including Claude and Codex
- In-person collaboration in the San Francisco Bay Area