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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving growth for technical B2B products through data-driven strategies, funnel optimization, and multi-channel marketing. Proficient in operationalizing AI-assisted systems and tailoring messaging for technical buyers across various platforms.
Highest-signal resume keywords
B2B Growth StrategyPipeline ManagementMarketing AutomationAccount-Based MarketingFunnel Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Growth ProgramsFunnel InstrumentationSQL TargetsCAC MetricsMQL/SQL UnderstandingAI-Assisted SystemsDemand GenerationCampaign PositioningOutbound MarketingExperimentation
Soft Skills
CollaborationStructured ThinkingAdaptabilityCommunicationPartnership Building
Tools & Technologies
CRMMarketing StackSequencersEnrichment ToolsLinkedInGoogle AdsRetargeting ToolsClaudeAI AgentsSelf-Serve/PLG
Industry Keywords
Technical B2BInfrastructureSecurityDeveloper ToolsAI BuyersCIO MarketingCISO MarketingEnterprise SecurityGovernanceEarly-Stage Growth
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Run growth for Mintive's technical B2B product and own acquisition or growth programs
- Own pipeline and SQL targets
- Map and instrument the funnel end to end
- Identify lead leakage and run fast, structured experiments
- Build and operate the marketing stack, including automation, CRM, sequencers, enrichment/scoring tools, and paid channels
- Run account-based, multi-channel outbound across email, LinkedIn, and retargeting
- Operationalize an AI-assisted SDR-style system
- Develop messaging for platform, IT, security, and AI buyers across relevant channels
- Use data to direct budget allocation and optimize funnel conversion, CAC, and payback
- Partner with founders, customers, and the scaling sales team
- Add structure to an early-stage growth function without adding bureaucracy
Requirements
What you’ll need- Experience running growth for a technical B2B product such as infrastructure, security, or developer tools
- Typically 4+ years running acquisition or growth programs
- Experience carrying a pipeline or SQL number
- Systems- and experiment-oriented approach to funnel instrumentation and optimization
- Hands-on experience with marketing automation, CRM, sequencers, enrichment/scoring tools, LinkedIn, Google, and retargeting
- Experience running account-based, multi-channel outbound using email, LinkedIn, and retargeting
- Comfort operationalizing an AI-assisted, SDR-style system
- Ability to understand technical buyers and tailor messaging by channel and audience
- Fluency in pipeline, funnel conversion, MQL/SQL, CAC, and payback metrics
- Experience using Claude and agents to scale work
- Ability to build demand in an early-stage environment and add structure without bureaucracy
- Ability to partner with founders and a scaling sales team
- Nice to have: familiarity with MCP, AI agents, or enterprise security and governance
- Nice to have: experience marketing to CIO, CISO, platform/IT, or AI buyers
- Nice to have: experience building or running an in-house outbound/ABM machine
- Nice to have: experience with self-serve/PLG and sales-led motions
- Nice to have: campaign-level positioning and messaging experience
- Nice to have: founding or early demand hire experience
Benefits
Comp & perks- Meaningful early-stage equity
- Competitive salary
- In-person work in the San Francisco Bay Area
- Access to Claude and Codex and an AI-native work environment
