Founding Marketer

Mission Inbox

. Own paid acquisition across LinkedIn, Google, and relevant niche channels .

Posted 9/22/2026full-timeRemote • Serbia, Mexico, Argentina, Costa Rica, BrazilMid-LevelSenior💰 $30,000 - $36,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on pipeline development, content creation, and performance analytics. Proficient in managing marketing automation tools and executing data-driven strategies to optimize customer acquisition and retention.

Highest-signal resume keywords

B2B SaaS MarketingPipeline DevelopmentContent CreationMarketing Automation (HubSpot/Attio)SEO Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingSEO Tooling (Ahrefs/Semrush)Analytics (GA4, Mixpanel)CRO ExperimentsEmail MarketingAudience TargetingBidding StrategyBudget ManagementPQL Criteria DefinitionWebinar Program Management

Soft Skills

CommunicationLeadershipProblem-SolvingAdaptabilityCollaboration

Tools & Technologies

HubSpotAttioGoogle AdsLinkedIn AdsEmail Automation Tools

Industry Keywords

CACPayback PeriodPipeline VelocityProduct-Led Growth (PLG)Thought Leadership

Tech Stack

Tools & technologies

DNS

About the role

Key responsibilities & impact

Own paid acquisition across LinkedIn, Google, and relevant niche channels
Build and iterate on audience targeting, creative, and bidding strategy
Define and hit a monthly pipeline contribution target
Manage budget allocation across channels based on CAC and payback period data
Build a consistent organic content operation covering blog, LinkedIn, newsletter, and thought leadership
Develop and execute SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords
Write or directly manage 80%+ of content output in the first 12 months
Own the Mission Inbox website end-to-end, including messaging, structure, and conversion performance
Run CRO experiments across landing pages, CTAs, pricing page, and sign-up flow
Implement and maintain tracking, attribution, and analytics infrastructure
Design and execute in-product marketing and activation flows for self-serve users
Build onboarding email sequences that drive feature adoption and time-to-value
Define PQL criteria and build the handoff motion to sales
Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators
Identify and manage presence at relevant industry events
Build event follow-up nurture workflows that convert attendance to pipeline
Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts
Build behavioral email workflows triggered by product activity and sales signals
Own HubSpot (or equivalent), including setup, segmentation, automation, and reporting
Deep-dive into the product, ICP, and existing customers during the first 10 days
Audit the website, CRM, current content, and existing paid spend
Deliver a written State of Marketing assessment and prioritized plan with proposed KPI targets
Launch core infrastructure, including Attio setup, website messaging alignment, attribution tracking, and first paid test campaigns during days 11–30
Ship content, launch new ads, and set up the marketing content production engine
Have the first webinar live, first nurture sequence running, paid campaigns optimized with real data, and first pipeline attribution report presented to the CEO by days 31–60

Requirements

What you’ll need

3+ years in B2B SaaS marketing, with at least 2 years operating as an IC or small-team lead
Proven track record building pipeline from scratch — not inheriting a mature funnel
You have owned a pipeline or revenue number directly, not just an MQL target
Fluent in the full marketing stack: Attio/Hubspot, Google/LinkedIn Ads, SEO tooling (Ahrefs/Semrush), analytics (GA4, Mixpanel or equivalent)
Strong copywriter — content output is not outsourced in this role
Comfortable with technical products: you understand DNS records, email authentication (SPF, DKIM, DMARC), and why deliverability matters to a sales team
PLG experience: you have built or contributed to product-led onboarding or activation flows
Native or near-native English — written communication is a core output of this role
Comfortable being the only marketer for 12+ months before building a team
Talks in CAC, payback period, and pipeline velocity — not impressions and follower counts

Benefits

Comp & perks

Base Salary: $35,000/year with a structured salary renegotiation at the end of Q1 — if results clearly show a before and after your hire, compensation moves accordingly
Equity: Discussable based on background and demonstrated results
Performance Bonus: Yearly bonus tied directly to pipeline and MRR targets
Tools Budget: Full access to the marketing stack you need — no procurement bureaucracy
Remote: Fully remote, async-first culture
Autonomy: Full ownership of budget, strategy, and tooling decisions from day one