Mission Inbox

Marketing

• Own paid acquisition across LinkedIn, Google, and relevant niche channels
• Build and iterate on audience targeting, creative, and bidding strategy
• Define and hit a monthly pipeline contribution target
• Manage budget allocation across channels based on CAC and payback period data
• Build a consistent organic content operation covering blog, LinkedIn, newsletter, and thought leadership
• Develop and execute SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords
• Write or directly manage 80%+ of content output in the first 12 months
• Own the Mission Inbox website end-to-end, including messaging, structure, and conversion performance
• Run CRO experiments across landing pages, CTAs, pricing page, and sign-up flow
• Implement and maintain tracking, attribution, and analytics infrastructure
• Design and execute in-product marketing and activation flows for self-serve users
• Build onboarding email sequences that drive feature adoption and time-to-value
• Define PQL criteria and build the handoff motion to sales
• Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators
• Identify and manage presence at relevant industry events
• Build event follow-up nurture workflows that convert attendance to pipeline
• Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts
• Build behavioral email workflows triggered by product activity and sales signals
• Own HubSpot (or equivalent), including setup, segmentation, automation, and reporting
• Deep-dive into the product, ICP, and existing customers during the first 10 days
• Audit the website, CRM, current content, and existing paid spend
• Deliver a written State of Marketing assessment and prioritized plan with proposed KPI targets
• Launch core infrastructure, including Attio setup, website messaging alignment, attribution tracking, and first paid test campaigns during days 11–30
• Ship content, launch new ads, and set up the marketing content production engine
• Have the first webinar live, first nurture sequence running, paid campaigns optimized with real data, and first pipeline attribution report presented to the CEO by days 31–60

Founding Marketer