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Senior Manager – Growth Marketing, Communications
Mission Telecom. Lead B2B growth marketing for Mission Telecom’s broadband program, allocating approximately 75% of time to broadband .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B growth marketing, demand generation, and account-based marketing, with a strong focus on measurable results and collaboration with sales teams. Proficient in managing marketing operations, including CRM, automation, and reporting to optimize conversion and pipeline generation.
Highest-signal resume keywords
B2B MarketingDemand GenerationAccount-Based Marketing (ABM)Marketing OperationsEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationConversion OptimizationFunnel ReportingCampaign ManagementMarketing Automation
Soft Skills
CollaborationStrong WritingJudgmentProject Management
Tools & Technologies
CRMGoogle Search AdsLinkedIn AdsEmail PlatformsMarketing Dashboards
Industry Keywords
B2B PipelineSales EnablementThought LeadershipPaid AcquisitionMarketing ROI
About the role
Key responsibilities & impact- Lead B2B growth marketing for Mission Telecom’s broadband program, allocating approximately 75% of time to broadband
- Build and manage an always-on demand generation engine for hotspots, fixed wireless, mobile phone service, connected devices, and savings opportunities
- Launch monthly campaigns with defined audiences, offers, conversion paths, and measurement
- Test and scale messaging, offers, channels, audiences, and creative
- Build account-based marketing programs for school districts, library systems, nonprofits, and other eligible organizations
- Develop target-account lists, identify decision-makers, and coordinate marketing with sales outreach
- Develop segmented email, nurture, and lifecycle programs for lead conversion, reactivation, cross-sell, expansion, and referrals
- Own website conversion, landing pages, product and vertical pages, messaging, calls to action, forms, value propositions, and conversion paths
- Create sales enablement materials including case studies, one-pagers, comparison sheets, presentations, email templates, proposal content, customer proof, and objection-handling resources
- Develop customer stories, webinars, guides, newsletters, educational resources, thought leadership, and quantified customer proof
- Turn conferences, sponsorships, and webinars into measurable pipeline through coordinated targeting, engagement, and follow-up
- Own marketing operations including lead routing, automation, segmentation, attribution, CRM discipline, funnel definitions, dashboards, and reporting
- Report on marketing-sourced pipeline and revenue, marketing-influenced revenue, acquisition cost, conversion rates, and marketing ROI
- Manage targeted paid acquisition across Google Search, LinkedIn, retargeting, and affiliate marketing
- Manage external agencies, consultants, and vendors within an approved annual budget
- Lead Mission Telecom Giving communications, allocating approximately 25% of time to Giving
- Own Giving’s editorial calendar and measurable communications goals
- Develop rapid-response protocols for reputational or political developments
- Support board communications for Mission Telecom Giving
- Produce reports, articles, op-eds, social media, email, and annual reports
- Translate grantmaking insights, portfolio outcomes, and policy and sector developments into narratives for philanthropic, policy, and partner audiences
- Perform other duties and responsibilities as assigned
Requirements
What you’ll need- 7 or more years of progressive experience in B2B marketing, growth marketing, demand generation, or a related field, including owning a program or function end to end, from strategy and budget through results
- Track record of generating qualified B2B pipeline and closed revenue, with measurable results
- Hands-on experience with email and nurture, paid acquisition, landing pages, CRM, and marketing automation
- Experience building and running account-based marketing (ABM) programs with a sales team
- Experience with marketing operations, attribution, full-funnel reporting, conversion optimization, and testing
- Strong collaboration with sales and business development teams
- Experience with partner, channel, or referral marketing
- Experience with earned media and thought leadership
- Strong writing across sales copy and policy-literate thought leadership
- Experience managing outside agencies, freelancers, technology vendors, or specialized partners within a set budget
- Sound judgment managing competing priorities across two reporting lines
- Travel up to 10% for conferences and events
- Applicants must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
- Cover letter and resume required
- Portfolio or work examples encouraged
Benefits
Comp & perks- Fully paid medical, dental, vision, short- and long-term disability, and life/AD&D insurance
- 85% of dependent coverage for medical, dental, and vision
- Partial phone and internet reimbursement
- 5% Safe Harbor contribution into a 401(k)
- Unlimited PTO plus 14 paid holidays per year