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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in organic growth strategies, including referral programs and social media management, while effectively collaborating across cross-functional teams to drive user acquisition and retention. Proven ability to analyze performance metrics and optimize marketing initiatives for measurable impact.
Highest-signal resume keywords
Organic Growth StrategyReferral Program DesignCross-Functional LeadershipAnalytical SkillsVendor Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Organic MarketingPerformance MarketingLifecycle MarketingROI ModelingCommunity ManagementIncentive Program DesignSocial Media StrategyExperimentationData AnalysisGrowth Metrics
Soft Skills
LeadershipCollaborationCommunicationProblem-SolvingTeam Management
Tools & Technologies
Attribution PlatformsSocial Listening ToolsExperimentation PlatformsAnalytics ToolsBudget Management Tools
Industry Keywords
Mobile GamingRewards ProgramsLoyalty-Based AppsCompliance-Sensitive EnvironmentPromotions
About the role
Key responsibilities & impact- Build and scale Mistplay’s organic acquisition engine for its rewarded mobile gaming platform
- Own and execute the organic growth roadmap, including priorities, experiments, targets, and reporting tied to DNU, CAC offset, and retention
- Lead organic social strategy across priority platforms
- Directly manage the internal social media team and supporting social and creative agencies
- Design, launch, and optimize Mistplay’s referral program, incentive structure, mechanics, and viral loop
- Partner with product and engineering to reduce friction and increase referred growth
- Identify, test, and scale new organic growth levers beyond social and referral
- Own promo and referral code programs for acquisition, reactivation, and retention
- Partner with finance and UA on incentive economics, cost, ROI, and fraud safeguards
- Collaborate with performance marketing/UA, product, brand, creative, and analytics across the user journey
- Manage the organic growth budget, vendor and tooling stack, performance tracking, and reporting
- Communicate impact, learnings, and next steps to senior leadership
- Develop and optimize sweepstakes concepts and mechanics with brand, creative, product, legal, and analytics teams
Requirements
What you’ll need- 6–8+ years of growth, performance, lifecycle, or organic marketing experience
- Direct, hands-on ownership of organic acquisition channels such as referral, organic social, content, community, partnerships, or promotions
- Proven track record identifying, testing, and scaling at least one meaningful organic growth lever with measurable impact
- Experience designing and running referral, promo code, or incentive-based growth programs, including economics, measurement, and fraud and abuse considerations
- People and vendor management experience, including direct management of team members and external agencies or vendors
- Strong analytical and business case skills, including ROI modeling
- Strong cross-functional leadership across product, UA, brand, creative, analytics, and finance
- Test-and-learn builder mindset and structured experimentation experience
- Mobile app or gaming experience strongly preferred
- Experience with mobile gaming, rewards, or loyalty-based apps is nice to have
- Hands-on experience with referral, attribution, social listening, community management, or experimentation platforms is nice to have
- Experience managing sweepstakes, promotions, or incentive programs in a regulated or compliance-sensitive environment is nice to have
Benefits
Comp & perks- Team lunches
- Game nights
- Company-wide events
- Virtual and in-person perks
- Bonus component
- Equity component
- Wide range of benefits
- Hybrid work model with 2 days/week in-office flexibility in Toronto or Montreal