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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid digital marketing strategies across various platforms, with a strong focus on B2B demand generation and performance analysis. Proficient in leveraging AI-driven tools and analytics to enhance campaign effectiveness and drive revenue growth.
Highest-signal resume keywords
Paid Digital MarketingPerformance MarketingB2B Demand GenerationGoogle Ads ManagementHubSpot Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationConversion Rate OptimizationData AnalysisAttribution ModelsA/B TestingLead Lifecycle ManagementPerformance InsightsKeyword ResearchBudget ManagementAnalytics Tools
Soft Skills
Cross-Functional CollaborationAnalytical MindsetStrategic Communication
Tools & Technologies
SalesforceHubSpotGoogle AdsBing AdsLinkedIn AdsMeta Ads6sense
Industry Keywords
B2B SaaSCompliancePerformance MarketingDigital StrategyMarketing Automation
About the role
Key responsibilities & impact- Own and scale the paid digital strategy for Mitratech’s Workforce Compliance and HR Solutions portfolio
- Plan, execute, optimize, and report on paid digital programs across the full sales and marketing funnel
- Align paid digital initiatives with business priorities, solution-level goals, and KPIs
- Develop paid programs across Google Ads, Bing Ads, LinkedIn, Meta, display, retargeting, and B2B review and marketplace platforms
- Manage channel-level budgeting, forecasting, pacing, and performance optimization
- Translate product positioning and campaign strategy into paid media programs across the buyer journey
- Partner with Product Marketing on messaging, keywords, creative, and customer pain points
- Leverage AI-powered bidding, targeting, creative testing, automation, and performance insights
- Prepare performance insights, recommendations, and strategic readouts for senior marketing leadership and executive audiences
- Design and manage A/B and multivariate tests across ads, landing pages, audiences, and offers
- Monitor CPL, CAC, conversion rate, pipeline contribution, and ROI
- Analyze campaign, channel, and cohort-level data and optimize conversion paths and form strategy
- Manage integrations among paid platforms, HubSpot, Salesforce, and analytics tools
- Ensure clean tracking, attribution, and funnel reporting with Revenue Operations
- Collaborate cross-functionally with marketing, sales, operations, web, CRO, and revenue teams
- Manage external vendors or agencies as needed
Requirements
What you’ll need- 4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment
- Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn), display, and retargeting campaigns
- Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution
- Experience using marketing automation platforms (HubSpot) and CRM systems (Salesforce)
- Proven ability to analyze data, identify insights, and translate performance data into optimization actions
- Experience collaborating cross-functionally with product marketing, sales, and operations teams
- Experience leveraging AI-driven features within ad platforms
- Familiarity with AI-assisted tools for keyword research, creative development, performance analysis, and experimentation
- Experience with 6sense is a significant plus
- Strong analytical mindset with experience using analytics tools
- Working knowledge of conversion tracking, attribution models, and marketing data pipelines
- Preferred: experience marketing HR, payroll, compliance, or SaaS solutions; familiarity with regulated or compliance-driven industries; multi-solution or portfolio-based marketing strategies; conversion rate optimization, landing page optimization, and personalization strategies
Benefits
Comp & perks- Health, Dental & Vision Insurance
- 401 (k) + Employer Match
- Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
- Annual bonus eligibility