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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Field Marketing and Demand Generation, with a strong focus on pipeline contribution, event management, and cross-functional collaboration. Proficient in using Salesforce and HubSpot for reporting and campaign management, alongside leveraging AI tools for enhanced marketing efficiency.
Highest-signal resume keywords
B2B Field MarketingEvent MarketingDemand GenerationSalesforce ProficiencyHubSpot Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline ContributionLead RoutingCampaign ManagementConversion Rate ReportingProject Management
Soft Skills
Cross-Functional CollaborationFollow-ThroughCommunication
Tools & Technologies
SalesforceHubSpotGoldcastAI Tools
Industry Keywords
MQLSDRAEWebinarsEvent Planning
About the role
Key responsibilities & impact- Own field-sourced and field-influenced pipeline contribution for Workforce Compliance products
- Build quarterly field plans mapping programs to pipeline targets, MQL quotas, and Sales priorities
- Report weekly on MQLs, hot leads, meetings, conversion, and pipeline created by program
- Plan and run hosted webinars, AMAs, conferences, regional events, executive roundtables, and prospect dinners
- Manage third-party partnerships, placements, co-hosted webinars, vendor budgets, and pipeline benchmarks
- Coordinate pre-event outreach, SDR target lists, meeting booking, badge-scan retargeting, and post-event follow-up
- Collaborate with Product Marketing, Customer Marketing, Partner Marketing, Events, SDRs, AEs, and RevOps
- Own lead routing, sales talk tracks, re-engagement sprints, follow-up timing, and play-triggered lead handoffs
- Run signal-triggered plays and evergreen cross-sell programs using webinar, event, multi-registrant, and intent signals
- Set up campaigns, naming, and source tagging in HubSpot and Salesforce; reconcile attribution with RevOps
- Build repeatable playbooks and templates and use AI for list building, personalization, follow-up, and reporting
Requirements
What you’ll need- 5+ years in B2B field marketing, event marketing, or demand generation, with a record of contributing to a pipeline number
- Hands-on experience running in-person and virtual events and webinars as an individual contributor
- Experience working directly with SDRs and AEs, and a clear understanding of how Sales motions turn leads into meetings and opportunities
- Proven ability to report pipeline sourced, pipeline influenced, and conversion rates, using Salesforce and HubSpot (campaigns, attribution, reports) and a webinar platform such as Goldcast
- Strong project management and follow-through across multiple programs at once
- Comfort working cross-functionally with Product Marketing, Content, Paid Media, Digital, ABM, Customer Marketing, and RevOps
- Day-to-day use of AI tools to speed up research, personalization, follow-up, and reporting
Benefits
Comp & perks- Health, Dental & Vision Insurance
- 401 (k) + Employer Match
- Open PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
- STD, LTD & Group Life Insurance
- Paid Parental Leave
- Pet Insurance
- FSA & HSA Options
- Employee Assistance Program
- Remote Work
- Career Advancement & Professional Development Opportunities
- Employee Recognition
- LinkedIn Learning Platform
- Annual bonus eligibility