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Product Marketing Manager
Mitsubishi Electric. Develop compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing go-to-market strategies, positioning, and messaging for Commercial HVAC&R products, while effectively leading teams and connecting market insights with product management and sales.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentCommercial HVAC&R ExpertiseLeadership and CoachingValue Proposition DevelopmentMarket Insight Translation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Positioning DevelopmentMessaging CreationProduct Launch ExecutionGTM PlanningSales Narrative Development
Soft Skills
Team LeadershipCoachingCollaborationCommunication
Industry Keywords
Commercial HVAC&RMarket InsightsCustomer InsightsSales EnablementValue Propositions
About the role
Key responsibilities & impact- Develop compelling positioning, messaging, and go-to-market strategy for defined product groups within the Commercial HVAC&R portfolio
- Connect Market Insights and Customer Insights with Product Management and Sales
- Ensure market-facing activity is consistent, insight-led, and commercially impactful
- Provide day-to-day leadership, coaching, and development for direct reports
- Develop differentiated value propositions aligned to product strategy and market opportunity
- Translate product capabilities, market insight, and customer needs into compelling messaging
- Define and execute go-to-market strategies for product launches and in-life propositions
- Drive structured GTM planning across sales, marketing, and product teams
- Develop battlecards, value propositions, and sales narratives
- Enable Sales teams with clear, actionable messaging and market context
- Capture feedback from Sales and market interactions
Requirements
What you’ll need- Experience developing positioning, messaging, and go-to-market strategy for defined product groups within a Commercial HVAC&R portfolio
- Ability to connect Product Management, Customer Insights, Market Insights, and Sales
- Day-to-day leadership, coaching, and development of direct reports
- Ability to develop differentiated value propositions aligned to product strategy and market opportunity
- Ability to translate product capabilities, market insight, and customer needs into compelling messaging
- Experience defining and executing go-to-market strategies for product launches and in-life propositions
- Ability to drive structured GTM planning across sales, marketing, and product teams
- Ability to develop battlecards, value propositions, and sales narratives
- Ability to enable Sales teams with actionable messaging and market context
- Ability to capture feedback from Sales and market interactions
Benefits
Comp & perks- Generous annual leave allowance - 25 days per year, plus bank holidays increasing by one day with each year of service until 27 days per year
- Flexible Working - options include working from home or hybrid working
- Pension
- Life Assurance
- Private Medical, Dental Insurance and a Cash Plan Scheme - Single cover funded by Mitsubishi
- Access to Mitsubishi’s discount platform
- Colleague Referral Scheme
- Holiday Buy
- Long Service Awards
- Cycle to Work Scheme
- Sports & Social Club