Digital Adoption Manager

Mixpanel

. Own lifecycle communications driving adoption, retention, and expansion across Mixpanel’s customer base .

Posted 10/9/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $132,000 - $162,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer lifecycle communications, focusing on adoption, retention, and expansion within a B2B SaaS environment. Proficient in utilizing product analytics and marketing automation tools to drive engagement and measure success metrics.

Highest-signal resume keywords

Customer Lifecycle CommunicationsLifecycle Automation PlatformsProduct Analytics ProficiencySegmentation and Audience OverlapData-Driven Experimentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle CommunicationsBehavior-Based SegmentationCustomer Success MetricsData AnalysisEmail Copywriting

Soft Skills

Project ManagementCollaborationAdaptabilityCommunication

Tools & Technologies

Customer.ioHubSpotMixpanelStatisfyGainsight

Industry Keywords

B2B SaaSPost-Sale AdoptionRetentionExpansionDigital Customer Success

About the role

Key responsibilities & impact

Own lifecycle communications driving adoption, retention, and expansion across Mixpanel’s customer base
Build lifecycle programs end-to-end across onboarding, adoption, retention, and expansion
Create differentiated programs for digital-only customers and accounts with dedicated teams
Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes
Define triggers determining who receives communications and when
Write customer-facing copy for email, in-product messaging, and other digital channels
Build and ship campaigns in Customer.io, HubSpot, and Statisfy, including audience logic, templates, and QA
Coordinate with Marketing on email calendar timing, frequency, and audience overlap
Support product-led adoption initiatives and measure feature adoption
Maintain and update lifecycle messaging as the product changes
Define program success metrics and instrument them in Mixpanel
Report on engagement, adoption lift, retention, and expansion impact
Run experiments on subject lines, timing, sequencing, channel mix, and audience definition
Collaborate with customer-facing teams to align digital and human interactions
Pilot agentic approaches to scaled customer success and determine what should be automated versus human
Identify gaps in data, tooling, and process and propose priorities

Requirements

What you’ll need

Experience in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion
Excellent writing skills for concise, specific, useful communication to technical audiences
Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, Iterable, or similar
Fluent in product analytics such as Mixpanel or similar, including pulling data to define segments and measure results
Familiarity with customer success platforms such as Statisfy, Gainsight, Totango, or similar
Strong segmentation skills involving cohorts, behavioral triggers, and audience overlap
Data-driven experimentation and optimization based on measured results
Experience contributing to business outcomes including GRR, NRR, activation rate, and time to first value
Experience coordinating with Marketing and customer-facing teams
Ability to drive projects independently across teams and prioritize without a defined playbook
Comfort with ambiguity and building from the ground up
Active experimentation with agentic customer success and AI agents in customer lifecycle workflows
Purposeful use of AI for copywriting, campaign analysis, research, and segmentation
Nice to have: experience launching scaled or digital customer success programs
Nice to have: experience serving long-tail or self-serve customer bases
Nice to have: experience with in-product messaging and lifecycle orchestration
Nice to have: hands-on experience deploying AI agents in customer-facing workflows

Benefits

Comp & perks

Equity consideration
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K)
Wellness Benefit
Holiday Break