Digital Adoption Manager – Lifecycle

Mixpanel

. Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion .

Posted 10/9/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $132,000 - $162,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer lifecycle communications, particularly in B2B SaaS environments, with a focus on post-sale adoption, retention, and expansion. Proficient in utilizing marketing automation platforms and product analytics to drive engagement and measure success metrics.

Highest-signal resume keywords

Customer Lifecycle CommunicationsMarketing Automation PlatformsProduct AnalyticsSegmentation SkillsData-Driven Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle CommunicationBehavior-Based SegmentationEmail CopywritingCampaign ManagementSuccess Metrics DefinitionExperimentationData AnalysisProject ManagementCustomer Success StrategiesAI Utilization

Soft Skills

Excellent WritingCollaborationIndependenceAdaptabilityProblem-Solving

Tools & Technologies

Customer.ioHubSpotMixpanelStatisfyGainsightBrazeIterableTotango

Industry Keywords

B2B SaaSPost-Sale AdoptionRetentionExpansionDigital Customer Success

About the role

Key responsibilities & impact

Build the lifecycle communication program end-to-end across onboarding, adoption, retention, and expansion
Create programs for the full customer base, with emphasis on digital-only customers
Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes
Define triggers determining who receives communications and when
Write customer-facing copy for email, in-product messaging, and other digital channels
Build and ship campaigns in Customer.io, HubSpot, and Statisfy, including audience logic, templates, and QA
Partner with Marketing on email calendar timing, frequency, and audience overlap
Translate product launches and feature pushes into lifecycle adoption initiatives
Maintain and update the lifecycle messaging library
Define program success metrics, instrument them in Mixpanel, and report on engagement, adoption, retention, and expansion
Run experiments on subject lines, timing, sequencing, channel mix, and audience definition
Collaborate with customer-facing teams to align digital and human customer touches
Pilot agentic approaches to scaled customer success and determine what should be automated versus human
Identify gaps in data, tooling, and process and propose priorities

Requirements

What you’ll need

Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion
Excellent writer able to be concise, specific, and useful to a technical audience
Hands-on with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, or Iterable
Fluent in product analytics such as Mixpanel and comfortable pulling data to define segments and measure results
Familiar with customer success platforms such as Statisfy, Gainsight, or Totango
Strong segmentation skills, including cohorts, behavioral triggers, and audience overlap
Data-driven approach to forming hypotheses, measuring results, and changing course
Experience contributing to business metrics such as GRR, NRR, activation rate, and time to first value
Experience coordinating shared calendars with Marketing and collaborating with customer-facing teams
Able to drive projects independently across teams and prioritize without a defined playbook
Comfortable with ambiguity and building from the ground up
Actively experimenting with agentic customer success and AI agents in the customer lifecycle
Using AI purposefully for copy, campaign analysis, research, and segmentation
Nice to have: experience launching scaled or digital customer success programs
Nice to have: experience serving long-tail or self-serve customer bases
Nice to have: experience with in-product messaging and lifecycle orchestration
Nice to have: hands-on experience deploying AI agents in customer-facing workflows

Benefits

Comp & perks

Equity consideration
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K)
Wellness Benefit
Holiday Break