Digital Adoption Manager – Lifecycle

Mixpanel

. Own lifecycle communications driving adoption, retention, and expansion across Mixpanel's customer base .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer lifecycle communications, focusing on adoption, retention, and expansion within a B2B SaaS environment. Proficient in utilizing product analytics and marketing automation tools to drive engagement and measure success metrics.

Highest-signal resume keywords

Customer Lifecycle CommunicationsLifecycle Automation PlatformsProduct Analytics ProficiencySegmentation SkillsData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program DevelopmentBehavior-Based SegmentationMetrics Definition and ReportingCampaign ExperimentationEmail Copywriting

Soft Skills

Project ManagementCollaborationAdaptability

Tools & Technologies

Customer.ioHubSpotMixpanelStatisfyGainsight

Industry Keywords

B2B SaaSCustomer SuccessRetention StrategiesAdoption MetricsDigital Customer Experience

About the role

Key responsibilities & impact

Own lifecycle communications driving adoption, retention, and expansion across Mixpanel's customer base
Build lifecycle programs end-to-end across onboarding, adoption, retention, and expansion
Create behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes
Define triggers determining who receives communications and when
Write customer-facing copy for email, in-product messaging, and other digital channels
Build and ship campaigns in Customer.io, HubSpot, Statisfy, and similar tools, including audience logic, templates, and QA
Coordinate with Marketing on email timing, frequency, and audience overlap
Translate product launches and feature pushes into lifecycle adoption moments
Maintain and update the lifecycle messaging library
Define program success metrics, instrument them in Mixpanel, and report on engagement, adoption lift, retention, and expansion impact
Run experiments on subject lines, timing, sequencing, channel mix, and audience definition
Collaborate with customer-facing teams to align digital and human customer experiences
Pilot agentic approaches to scaled customer success and define what should be automated versus human
Identify gaps in data, tooling, and process and propose priorities

Requirements

What you’ll need

Experienced in customer lifecycle communications, ideally in a B2B SaaS environment, focused on post-sale adoption, retention, and expansion
Excellent writer able to be concise, specific, and useful to a technical audience
Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, HubSpot, Braze, Iterable, or similar
Fluent in product analytics such as Mixpanel or similar, and comfortable pulling data to define segments and measure results
Familiarity with customer success platforms such as Statisfy, Gainsight, Totango, or similar
Strong segmentation skills, including cohorts, behavioral triggers, and audience overlap
Data-driven approach to forming hypotheses, measuring results, and changing course based on data
Experience contributing directly to metrics such as GRR, NRR, activation rate, and time to first value
Experience coordinating with Marketing, customer-facing teams, and cross-functional stakeholders
Ability to drive projects independently across teams and prioritize without a defined playbook
Comfortable with ambiguity and building from the ground up
Actively experimenting with agentic customer success and AI agents in customer lifecycle workflows
Purposeful day-to-day use of AI for copy, campaign analysis, research, and segmentation
Nice to have: experience launching scaled or digital customer success programs
Nice to have: experience serving long-tail or self-serve customers alongside dedicated account teams
Nice to have: experience with in-product messaging and lifecycle orchestration beyond email
Nice to have: hands-on experience deploying an AI agent in a customer-facing workflow

Benefits

Comp & perks

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break