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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business development and commercial strategy within the water and environmental-monitoring sectors, with a strong focus on customer engagement, pipeline management, and revenue forecasting. Proven ability to translate market evidence into actionable product roadmaps and build relationships across technical communities.
Highest-signal resume keywords
Business DevelopmentCommercial StrategyCRM ManagementConsultative SellingRevenue Forecasting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesProduct CommercializationPipeline ManagementOpportunity QualificationPricing StrategyContract NegotiationMarket Evidence TranslationCustomer Trials ManagementSales Metrics ReportingTechnical Product Roadmapping
Soft Skills
Relationship BuildingJudgmentCommunicationProblem SolvingStakeholder Engagement
Certifications & Qualifications
Relevant DegreeHNDApprenticeship
Industry Keywords
Water SectorEnvironmental MonitoringCommercial MetricsCustomer JourneySales CollateralPartnership DevelopmentGrant-Funded OpportunitiesCustomer Support ModelTechnical SalesMarket Developments
About the role
Key responsibilities & impact- Own commercial strategy for the initial UK water and environmental-monitoring market
- Define priority customers, propositions, routes to market and milestones
- Build and convert the pipeline from early engagement through paid beta trials to commercial purchase
- Lead customer discovery, proposals, pricing and negotiations
- Refine the business and revenue model and own pipeline and revenue forecasting
- Establish a structured customer-requirements process
- Translate customer and market evidence into a prioritised product roadmap with the CTO and development team
- Track customers, competitors, regulation and market developments
- Develop the longer-term commercial roadmap for adjacent sectors, geographies and partnership routes
- Develop marketing strategy, sales collateral, case studies and customer-facing content
- Build relationships across the water sector and technical communities
- Identify and develop partnerships, pilots and grant-funded opportunities
- Establish and own CRM, sales process, qualification criteria, commercial metrics and reporting
- Define and manage the customer journey through trial, purchase, deployment and repeat business
- Establish a scalable customer-support and service model with engineering, manufacturing and quality
- Define the structure, incentives and recruitment plan for the wider sales team
- Report to the CEO and work as part of the senior leadership team alongside the CTO and product-development team
Requirements
What you’ll need- Significant experience in business development, commercial or technical sales roles for complex B2B products, services or technology
- Track record of launching or commercialising at least one new technical product or service, ideally moving from pilot, early adopter or demonstration activity into repeatable revenue
- Experience of consultative selling to technical, operational, scientific, engineering, procurement or senior decision-making stakeholders
- Strong relationship-building skills and judgement across long, multi-stakeholder sales cycles
- Experience defining customer needs and translating market evidence into product requirements, propositions or roadmap decisions
- Practical experience of CRM, pipeline management, opportunity qualification, revenue forecasting and commercial metrics
- Strong commercial and financial acumen, including pricing, business cases, proposals, contracts, negotiation and forecast development
- Experience supporting or leading customer trials, demonstrations or pilots with clear success criteria and conversion objectives
- Ability to work effectively with technical teams and communicate customer priorities clearly
- Willingness to remain hands-on with customer meetings, proposals, account plans, sales materials and commercial problem-solving
- Relevant degree, HND or apprenticeship may be held
- Right to work in the UK
- Willingness to travel regularly across the UK and occasionally overseas
Benefits
Comp & perks- Annual performance bonus linked to agreed commercial objectives
- Employee share-option scheme
- 25 days paid leave plus bank holidays
- Company pension contributions matched up to 5%
- Group life & legacy cover
- Annual discretionary training allowance
- One paid charity volunteering day per year
- Travel-to-work loan and cycle-to-work salary sacrifice schemes
- Flexible working arrangements where practical
- Flexible or hybrid arrangements may be possible