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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in delivering engaging training and coaching for sales teams, with a strong focus on adapting content to meet diverse client needs and improving sales behaviors. Proficient in utilizing performance metrics to guide coaching and measure success in home improvement sales environments.
Highest-signal resume keywords
Sales Management ExperienceCoaching SkillsTraining Presentation DevelopmentPerformance Metrics AnalysisHome Improvement Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Training DeliveryRole-Playing ExercisesObjection HandlingSales Process AdaptationPerformance Metrics UtilizationTraining Material DevelopmentCoaching RoutinesData Review and AssessmentTechnical TroubleshootingContent Coordination
Soft Skills
Facilitation SkillsInfluencing SkillsOrganizational SkillsAdaptabilityCredibility Building
Tools & Technologies
GTR AppGTR Dashboard
Industry Keywords
Home ImprovementHome ServicesIn-Home SalesSales Behavior ChangeSales Accountability
About the role
Key responsibilities & impact- Deliver engaging onsite and virtual training for client sales representatives and managers
- Teach representatives when and how to introduce the referral program, enroll customers as advocates, and encourage ongoing participation
- Use role-playing, objection handling, demonstrations, and practical exercises to build confidence and consistency
- Adapt training to each customer’s sales process, organizational structure, and adoption level
- Identify participation challenges caused by knowledge gaps, competing priorities, workflow friction, or limited leadership support
- Help salespeople incorporate referral activities into existing routines
- Conduct sales representative ride-alongs when necessary
- Establish training objectives, expectations, and follow-up responsibilities with client leadership
- Help managers reinforce referral behaviors through sales meetings, coaching routines, and accountability practices
- Coordinate training plans, coaching priorities, and adoption initiatives with internal enablement, Operations, and Customer Success teams
- Review participation data before and after training to assess progress and identify additional support needs
- Document findings, agreed actions, and follow-up needs
- Provide continued coaching after onsite visits
- Share field feedback to improve training, implementation practices, and product experience
- Maintain and improve training decks, facilitator guides, role-playing exercises, and manager coaching resources
- Tailor presentations for enterprise brands, regional teams, and eligible premium SMB customers
- Keep training content accurate and current as product features and workflows evolve
- Coordinate content updates with Product, Operations, and Customer Success teams
- Incorporate objections, field feedback, and customer examples into future training
- Maintain organized, current training-material versions
- Build and maintain working knowledge of GTR’s app, dashboard, and customer workflows
- Translate software features into practical steps for home improvement salespeople
- Demonstrate GTR technology during live training and help users practice common tasks
- Troubleshoot basic user issues and coordinate with technical support when needed
- Maintain accurate records of training, coaching activities, observations, commitments, and follow-up actions
Requirements
What you’ll need- 4+ years of experience as a sales manager or team lead with direct responsibility for coaching salespeople and holding teams accountable
- Demonstrated success introducing new processes and sustaining changes in sales behavior
- Strong understanding of balancing new initiatives with the daily demands of selling and managing a sales team
- Ability to build credibility with frontline representatives, local managers, and senior sales leaders
- Strong facilitation and coaching skills, including leading practice exercises, handling resistance, and adapting to different audiences
- Ability to influence client teams without direct management authority
- Comfort using customer performance metrics and GTR’s internal benchmarks to identify gaps, guide coaching, and measure improvement
- Experience creating or improving training presentations and supporting resources
- Strong organization, preparation, and follow-through across multiple customer engagements
- Availability for travel totaling approximately two weeks per month
- Experience in home improvement, home services, or in-home sales is strongly preferred
- Experience supporting multiple locations or working within a large sales organization is especially valuable
- Demonstrated sales leadership and coaching results are more important than formal corporate training credentials
Benefits
Comp & perks- Performance bonus or commission eligibility
- Health care benefits
- Retirement benefits
- Paid sick leave
- Parental leave
- Paid time off or vacation benefits
- Other tax-reportable benefits
