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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading B2B inbound marketing strategies, managing marketing professionals, and utilizing Salesforce for performance measurement. Proven ability to analyze data for optimization, develop unified marketing strategies, and foster collaboration across teams.
Highest-signal resume keywords
B2B Inbound MarketingSalesforce UtilizationMQL GenerationTeam LeadershipData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Inbound MarketingDemand GenerationMarketing OperationsData AnalysisPerformance Measurement
Soft Skills
Communication SkillsProblem-Solving SkillsAttention to DetailCollaborationCoaching
Tools & Technologies
SalesforceTableauMarketing Technology Stack
Industry Keywords
Home ServicesLead GenerationB2B SaaSMarketplaceHome Improvement
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Lead the B2B inbound marketing function within the home services vertical
- Own inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs
- Establish and achieve MQL, pipeline, and revenue goals
- Analyze funnel performance and marketing data to identify optimization and growth opportunities
- Develop and oversee B2B events and trade show programs
- Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager
- Ensure data integrity, accurate attribution, and reliable funnel reporting using Salesforce as the system of record
- Maintain intake, approval, and operational processes across marketing functions
- Develop and execute a unified marketing strategy across inbound marketing, events, and marketing operations
- Partner with Sales, Product/IT, and Account Management teams
- Lead, coach, and develop marketing professionals and managers
- Foster accountability, collaboration, and continuous improvement across the marketing organization
- Identify and implement process improvements
- Provide leadership with data-driven recommendations on risks, opportunities, and trade-offs
Requirements
What you’ll need- 6+ years of B2B marketing experience, including at least 2 years managing and developing marketing professionals or managers
- Deep hands-on experience leading an inbound marketing or demand generation function, including MQLs, inbound channels, and pipeline contribution
- Experience managing inbound marketing, events or field marketing, and marketing operations
- Strong experience utilizing Salesforce and CRM data to measure marketing performance and contribution to pipeline and revenue
- Ability to balance strategic planning with hands-on execution
- Experience building recommendations based on data analysis and resolving data gaps before making decisions
- Strong attention to detail and track record of delivering accurate, high-quality work
- Excellent written and verbal communication skills, including presenting risks, trade-offs, and recommendations to senior leadership
- Demonstrated success leading, coaching, and developing high-performing teams
- Strong problem-solving skills and ability to evaluate business impact and drive practical solutions
- Experience with Tableau or other marketing reporting and dashboarding tools preferred
- Experience in home improvement, home services, marketplace, lead generation, or B2B SaaS industries preferred
- Experience working in a remote corporate environment and building marketing operations processes preferred
Benefits
Comp & perks- Performance bonus or commission eligibility
- Health care benefits
- Retirement benefits
- Paid sick leave
- Parental leave
- Paid time off or vacation benefits
- Other tax-reportable benefits