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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outside sales within the building materials industry, focusing on contractor and builder sales through distribution. Proficient in developing relationships, executing business plans, and utilizing CRM tools to drive sales performance.
Highest-signal resume keywords
Outside Sales ExperienceBuilding Materials IndustryCRM Tools ProficiencyVerbal Communication SkillsBusiness Plan Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyMarket Share GrowthKPI TrackingProduct PresentationPull-Through SellingBusiness IntelligenceSales Process OptimizationCustomer EngagementTerritory CoverageContractor Account Management
Soft Skills
Relationship BuildingPresentation SkillsCommunication Skills
Tools & Technologies
Microsoft Office SuiteCRM SoftwareVirtual Meeting Platforms
Certifications & Qualifications
Bachelor’s Degree in BusinessBachelor’s Degree in Marketing
Industry Keywords
Construction ProfessionalsDistributorsDealersLumberyardsProduct AwarenessSales GoalsMarket IntelligenceJoint Business Planning
About the role
Key responsibilities & impact- Grow and maintain relationships with distributors, dealers, and construction professionals for the Fiberon brand
- Achieve sales, margin, and market share goals
- Expand brand presence by optimizing local distribution, driving share gains, and increasing product awareness
- Implement promotions and programs with internal teams
- Track KPIs and business performance
- Achieve and exceed monthly, quarterly, and annual sales, margin, and expense goals
- Increase market share and improve dealer share, product placement, and builder adoption
- Identify, acquire, and retain key dealer and contractor accounts
- Optimize local distribution strategies and strengthen customer relationships
- Develop and execute an annual business plan with the Regional Sales Manager
- Conduct Joint Business Planning meetings with regional leadership and distributors
- Deliver product presentations in person and via virtual platforms such as Microsoft Teams
- Use CRM tools and sales processes to track pipeline activity, territory coverage, and customer engagement
- Provide competitive and market intelligence to internal stakeholders
- Uphold company policies and business ethics
Requirements
What you’ll need- 4+ years of outside sales experience in the building materials industry, particularly in contractor and builder sales through distribution and lumberyards
- Experience with pull-through selling and influencing product selection at the contractor and builder level
- Valid state-issued driver’s license
- Access to reliable transportation
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Strong verbal communication and presentation skills
- Ability to demonstrate products and deliver messages clearly to diverse audiences
- Bachelor’s degree in Business, Marketing, or a related field (preferred)
- Previous CRM experience and/or professional sales training (preferred)
Benefits
Comp & perks- Annual bonus plan based on company and individual performance, or a role-based sales incentive plan
- Comprehensive, competitive health and wellness benefits
- Health plans
- Market-leading 401(k) program with a company contribution
- Product discounts
- Flexible time off benefits
- Adoption benefits
- Employee Resource Groups (ERGs)
