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Marketing Manager – SAP
Mollica IT. Own a qualified pipeline target, track sources, conversion rates, and funnel velocity, and be accountable for results .
About the role
Key responsibilities & impact- Own a qualified pipeline target, track sources, conversion rates, and funnel velocity, and be accountable for results
- Configure attribution in HubSpot to identify the source of each opportunity and quickly discontinue ineffective activities
- Lead weekly pipeline reviews with Sales and be accountable for the volume and quality of early-funnel opportunities, in addition to lead counts
- Create and execute outbound prospecting and account-based marketing (ABM) programs for a defined list of SAP user companies
- Develop partner-led demand generation, including joint initiatives with global system integrators, co-marketing campaigns, partner-sourced opportunities, and sales enablement materials
- Manage paid media, SEO, SEM, webinars, email programs, and the journey from first contact to scheduled meeting
- Turn SAP events into initiatives that generate business opportunities
- Select, guide, and manage demand generation and ABM agencies, meeting-setting providers, and freelancers, evaluating deliverables and cost per opportunity
- Decide, based on costs and results, what to develop in-house and what to outsource
- Work with Sales to define the ideal customer profile, account coverage, and lead handoff, investigating why some leads fail to convert
- Align campaigns with brand communications and translate positioning into conversion-oriented messaging
- Perform other activities related to the function
Requirements
What you’ll need- Strong experience with the SAP market and marketing to SAP customers or partners, ideally at companies such as Tricentis, Celonis, LeanIX, Signavio, SNP, or Syniti, at SAP itself, or in the marketing function of a system integrator
- Strong experience in demand generation, growth, or revenue marketing at a B2B software company, with quantifiable results in pipeline generated, cost per opportunity, and conversion improvement
- Understanding of who sponsors SAP projects and how S/4HANA migration cycles relate to investment decisions
- Experience with ABM and prospecting for small lists of high-value accounts
- Hands-on execution profile, with experience creating and launching campaigns directly in marketing tools, without a team reporting to you
- Proficiency in HubSpot or an equivalent platform, including reporting, attribution, and lead lifecycle configuration
- Strong analytical skills and spreadsheet proficiency, with a willingness to discontinue underperforming programs
- Ability to launch campaigns within the first month, rather than limiting your work to developing a strategic plan
- Experience at an early-stage company, from Seed to Series B, with a limited budget and no established processes
- Experience in channel or partner marketing, such as working with system integrators, resellers, and alliances (a plus)
- Experience building a demand generation function as the first dedicated hire in the role (a plus)
- Advanced conversational English
Benefits
Comp & perks- Contractor arrangement (PJ)
- Duration: Indefinite
- Hybrid work in São Paulo, SP, with 3 days per week in the office