Product Manager, Intake & Enrollment

Mom's Meals | A Purfoods Company

. Own product capabilities supporting referral management, eligibility, intake, enrollment, and other top-of-funnel customer experiences .

Posted 9/18/2026full-timeRemote • Iowa • United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management within healthcare, focusing on referral management, intake, and enrollment processes. Proficient in translating business needs into actionable workflows and requirements while leveraging Salesforce CRM and data analytics to enhance operational performance.

Highest-signal resume keywords

Product Management ExperienceSalesforce CRM ProficiencyAgile MethodologyAnalytical SkillsHealthcare Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Referral ManagementIntake ProcessesEnrollment ManagementCustomer OnboardingWorkflow Management SystemsUser Story DevelopmentAcceptance Criteria DefinitionAI-Enabled ToolsOperational Data AnalysisMetrics Monitoring

Soft Skills

Excellent Communication SkillsCollaboration SkillsCuriosityAdaptabilityEagerness to Learn

Tools & Technologies

SalesforceAnalytics ToolsAutomation Tools

Industry Keywords

Healthcare TechnologyManaged Care OrganizationsProvider NetworksCare CoordinationCase ManagementReferral-Driven Healthcare Services

About the role

Key responsibilities & impact

Own product capabilities supporting referral management, eligibility, intake, enrollment, and other top-of-funnel customer experiences
Partner with Intake, Customer Care, Operations, Marketing, providers, case managers, care coordinators, and health plan stakeholders to identify workflow challenges and improvement opportunities
Conduct user interviews, analyze workflows, and review operational data to uncover pain points and opportunities to improve customer and employee experiences
Monitor referral, intake, enrollment, conversion, throughput, and adoption metrics, prioritizing enhancements that improve operational performance and customer outcomes
Translate business needs and discovery findings into workflow journeys, product requirements, user stories, and acceptance criteria
Partner with Salesforce administrators, architects, and engineering teams to improve Salesforce-based workflows, automation, and user experiences
Collaborate with engineering to deliver scalable, usable, and operationally effective solutions
Support product launches, training, documentation, and adoption strategies
Communicate priorities, progress, risks, and outcomes to stakeholders and business partners
Collaborate with analytics teams to define reporting and visibility for intake operations and product performance

Requirements

What you’ll need

4-6 years’ product management experience, preferably within healthcare, healthcare technology, or other regulated industries
Experience working with Salesforce CRM and customer-facing workflow management systems
Experience supporting referral management, intake, enrollment, customer onboarding, lead management, customer acquisition, or other top-of-funnel business processes
Understanding of Medicaid programs, managed care organizations, provider networks, care coordination, case management, or referral-driven healthcare services
Demonstrated ability to manage product capabilities from discovery through delivery in Agile environments
Strong analytical skills and ability to use operational and customer data to drive prioritization decisions
Experience applying AI-enabled tools and automation to improve operational workflows, product management effectiveness, and customer or business outcomes
Ability to translate complex business processes into clear requirements, user stories, and acceptance criteria
Excellent written and verbal communication skills across technical and non-technical audiences
Strong collaboration skills and ability to build trust across business and technology teams
Curiosity, adaptability, and eagerness to learn and grow
Repetitive motions that include the wrists, hands and/or fingers
Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus
Must not require immigration sponsorship now or in the future to work in the United States

Benefits

Comp & perks

PTO
Holiday pay and holiday of choice
401(k) match
Life insurance
Short-term disability
Health, dental and vision insurance
Maternity/paternity leave
Health savings account (HSA)
Flex spending accounts (FSA) – health and dependent
Company-paid travel to headquarters in Ankeny, IA on the first day for orientation