Customer Marketing Manager

Momentus Technologies

. Own the strategy and execution of programs driving customer adoption, expansion, and retention .

Posted 11/10/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer marketing and lifecycle strategies, leveraging AI tools for data analysis and campaign personalization. Proven ability to drive customer adoption, retention, and expansion through effective messaging and cross-functional collaboration.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceCustomer SegmentationLifecycle MarketingAI Tools ProficiencyCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer MarketingLifecycle StrategyBehavioral Data AnalysisRetention StrategiesExpansion Outcomes MeasurementCampaign DesignMulti-Channel Campaign ExecutionKPI ManagementDashboard CreationEvent Management

Soft Skills

Excellent Written SkillsStorytelling SkillsCross-Functional CollaborationPerformance-Oriented Approach

Tools & Technologies

HubSpotAnalytics PlatformsAI-Assisted Marketing PlatformsPredictive Analytics ToolsAdvanced Marketing Automation

Industry Keywords

Customer AdoptionChurn SignalsCustomer AdvocacyUpsell CampaignsIn-Product MessagingVenue OperationsHospitality SaaS

About the role

Key responsibilities & impact

Own the strategy and execution of programs driving customer adoption, expansion, and retention
Partner with Customer Success and RevOps to segment customers, identify expansion opportunities, and understand venue-type usage and value
Use AI tools to synthesize customer data, surface churn signals, and identify expansion triggers
Translate usage patterns, support trends, and customer feedback into campaign inputs and product feedback loops
Identify, recruit, and activate customer advocates for case studies, reference calls, and speaking opportunities
Develop customer messaging across onboarding communications, upsell campaigns, case studies, adoption guides, feature spotlights, webinars, and in-product messaging
Design and execute multi-channel lifecycle campaigns for feature adoption, product expansion, and renewal
Build AI-powered nurture sequences responsive to customer behavior, usage milestones, and health scores
Partner with Sales and Customer Success on upsell and cross-sell plays, including messaging, assets, and sequences
Define campaign hypotheses, measure outcomes, and apply learnings
Lead customer-facing go-to-market for new features and product updates
Equip Customer Success and Account Management with talk tracks, one-pagers, and enablement materials
Measure post-launch activation rates and iterate to improve them
Own KPIs including adoption rates, expansion pipeline influenced, churn-rate impact, and advocacy participation
Build dashboards and reporting loops for leadership and cross-functional visibility
Use AI tools to accelerate analysis, identify patterns, and surface recommendations

Requirements

What you’ll need

5+ years of B2B SaaS marketing experience, with at least 2 years focused on customer marketing, lifecycle marketing, or a closely related function
Demonstrated track record of driving measurable retention and expansion outcomes
Fluency with AI tools in a marketing context, including research, content production, campaign personalization, and performance analysis
Excellent written and storytelling skills
Strong command of customer segmentation, lifecycle strategy, and behavioral data
Proficiency in HubSpot and analytics platforms
Performance-oriented approach with goal setting and progress tracking
Comfortable operating cross-functionally alongside Customer Success, Product, Sales, and RevOps
Experience in event management, venue operations, or hospitality SaaS (preferred)
Hands-on experience with AI-assisted marketing platforms, predictive analytics tools, or advanced marketing automation beyond basic email sequencing (preferred)
Passion for live events and venues (preferred)
Must reside in an eligible U.S. state; candidates residing in California or other states with active pay transparency laws will not be considered

Benefits

Comp & perks

Fully remote work arrangement
Equal opportunity workplace committed to diversity and inclusion
Reasonable accommodations during recruitment and employment for individuals with disabilities