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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in full-cycle sales, particularly in net-new business acquisition within the nonprofit sector. Proficient in consultative sales processes and pipeline management using Salesforce, with a strong focus on building relationships and generating demand.
Highest-signal resume keywords
Full-Cycle Sales ExperienceOutbound ProspectingConsultative Sales ProcessSalesforce ProficiencyNonprofit Fundraising Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Net-New Business AcquisitionPipeline ManagementAccount Strategy DevelopmentSaaS SalesDigital Engagement Tools Sales
Soft Skills
Strong Organizational SkillsConsultative SellingRelationship Building
Tools & Technologies
SalesforceCRM Tools
Industry Keywords
Nonprofit OrganizationsWorkplace GivingEmployee EngagementCorporate Social ResponsibilityFundraising Technology
About the role
Key responsibilities & impact- Own the full sales cycle from initial outreach through close, with a strong emphasis on net-new business acquisition
- Generate pipeline through outbound prospecting (~80% outbound / 20% inbound), including targeting organizations aligned to our ideal customer profile
- Identify, engage, and progress opportunities that are not yet in motion—creating demand, not just responding to it
- Develop and execute account strategies to engage mid-to-large nonprofit organizations across Canada
- Build and grow the workplace giving segment
- Run consultative sales processes across a 3–6 month cycle, aligning product capabilities to client needs
- Position and sell a combined solution set spanning digital engagement and event-based fundraising technology
- Maintain disciplined pipeline management and forecasting within Salesforce
- Partner with SDR/BDR support where applicable, while remaining accountable for building and progressing your own pipeline
- Represent the business externally at conferences, trade shows, and industry events across Canada as needed
- Report to the Director, Growth (North America)
Requirements
What you’ll need- 3–5 years of experience in a quota-carrying, full-cycle sales role
- Experience selling to charities and nonprofits within Canada, or working in nonprofit fundraising, is a significant advantage
- Experience selling into corporate HR, CSR, or employee engagement functions, or familiarity with workplace giving and matching gift programs, is an asset
- Demonstrated success generating and closing net-new business
- Comfort with outbound prospecting and building pipeline independently
- Experience selling SaaS, digital engagement tools, event technology, or similar solutions
- Ability to run a structured, consultative sales process
- Strong organizational and pipeline management skills
- Familiarity with CRM tools such as Salesforce
- Experience in startup or high-growth environments is highly valued
- Candidates must be legally authorized to work in Canada
- Available during Eastern business hours
Benefits
Comp & perks- Comprehensive package, including extended health and dental coverage
