Organic Marketing Specialist

MoneySmart Group

. Execute on-page and technical SEO improvements across MoneySmart Hong Kong, including metadata, internal linking, content, and page optimisation .

Posted 10/12/2026full-timeRemote • Hong KongJuniorMid-Level💰 HK$22,800 - HK$27,100 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technical SEO, including on-page optimization, metadata management, and schema markup, while effectively collaborating with cross-functional teams to drive organic traffic growth and ensure compliance with regulatory standards.

Highest-signal resume keywords

Technical SEOOn-Page OptimisationSEO ToolingContent StructuringRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOMetadata ManagementSchema MarkupCrawlabilityCore Web VitalsKeyword ResearchCompetitor AnalysisData AnalysisContent OptimizationAI Ingestion

Soft Skills

Analytical MindsetCross-Functional CollaborationCommunication Skills

Tools & Technologies

SEMrushAhrefsGoogle Search ConsoleScreaming FrogGA4

Industry Keywords

FintechBankingRegulated Financial EnvironmentMASHKMA

About the role

Key responsibilities & impact

Execute on-page and technical SEO improvements across MoneySmart Hong Kong, including metadata, internal linking, content, and page optimisation
Support MoneySmart's GEO and AEO approach in Hong Kong, including structured metadata, entity optimisation, and content structuring for AI ingestion
Partner with content writers to produce intent-mapped educational articles, product landing pages, and comparison guides
Run technical site checks and identify and resolve issues involving crawlability, indexation, Core Web Vitals, schema markup, and hreflang
Track and report organic performance across traditional search and AI surfaces, including impressions, rankings, AI share of voice, CTR, and organic-assisted conversions
Help ensure optimised content meets MAS and HKMA regulatory standards with Commercial, Compliance, and Legal teams
Write actionable tickets for Product and Engineering teams and follow them through delivery
Conduct keyword, competitor, and SERP research across MoneySmart's Hong Kong product categories
Share learnings and align standards with the Singapore SEO function
Report to the Acquisition Marketing Lead and collaborate with Content, Product, Engineering, Compliance, and Legal teams

Requirements

What you’ll need

At least 2 years of hands-on experience in SEO or digital marketing, with a proven track record of success — ideally including measurable growth in organic traffic or search performance
A solid technical SEO foundation — comfortable with metadata, schema markup, on-page optimisation, crawl basics, Core Web Vitals, and hreflang, and able to write clear tickets for development teams
Genuine curiosity about GEO and AEO and how to earn citation and visibility within AI-powered search surfaces
Hands-on familiarity with SEO tooling such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4
Good content instincts and an understanding of high-intent financial content
An analytical mindset, with the ability to turn data into clear, actionable next steps
Comfortable working cross-functionally with Product, Engineering, Content, and Compliance stakeholders
Excellent written and verbal communication skills in English
Cantonese and/or Mandarin proficiency is a strong advantage for the HK market
Experience in fintech, banking, or a regulated financial environment, or exposure to MAS, HKMA, or equivalent frameworks, is a plus but not required
Results orientation and ability to connect work to traffic and acquisition outcomes