MoneySmart Group

Marketing

• Execute on-page and technical SEO improvements across MoneySmart Hong Kong, including metadata, internal linking, content, and page optimisation
• Support MoneySmart's GEO and AEO approach in Hong Kong, including structured metadata, entity optimisation, and content structuring for AI ingestion
• Partner with content writers to produce intent-mapped educational articles, product landing pages, and comparison guides
• Run technical site checks and identify and resolve issues involving crawlability, indexation, Core Web Vitals, schema markup, and hreflang
• Track and report organic performance across traditional search and AI surfaces, including impressions, rankings, AI share of voice, CTR, and organic-assisted conversions
• Help ensure optimised content meets MAS and HKMA regulatory standards with Commercial, Compliance, and Legal teams
• Write actionable tickets for Product and Engineering teams and follow them through delivery
• Conduct keyword, competitor, and SERP research across MoneySmart's Hong Kong product categories
• Share learnings and align standards with the Singapore SEO function
• Report to the Acquisition Marketing Lead and collaborate with Content, Product, Engineering, Compliance, and Legal teams

Explore Organic Marketing Specialist at MoneySmart Group. Review requirements and application details.