Senior CRM Analyst – Lifecycle

Monkey

. Build and prioritize the CRM & Lifecycle roadmap, aligned with Growth’s strategic objectives .

Posted 11/1/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and Marketing Automation, with a strong focus on developing and optimizing multichannel lifecycle strategies. Proficient in analyzing performance metrics and conducting A/B testing to drive engagement and retention.

Highest-signal resume keywords

CRM Strategy DevelopmentMarketing Automation ProficiencyBehavioral Segmentation ExpertiseA/B Testing Design and AnalysisCross-Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMMarketing AutomationLifecycle StrategiesBehavioral SegmentationA/B TestingData AnalysisSQL

Soft Skills

Analytical SkillsCommunication SkillsProject Leadership

Tools & Technologies

BrazeSalesforce Marketing CloudAmplitudeMixpanel

Industry Keywords

FintechSaaSB2BLGPD Compliance

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and prioritize the CRM & Lifecycle roadmap, aligned with Growth’s strategic objectives
Plan, implement, and optimize automated, multichannel journeys throughout the supplier lifecycle, using Braze as the primary execution platform
Develop behavioral segmentation and personalization strategies
Identify opportunities to improve conversion, activation, engagement, and retention
Monitor journey performance metrics, analyze results, and propose optimizations focused on business impact
Design and conduct experiments, including hypothesis definition, A/B testing, results measurement, and application of learnings
Partner closely with Growth Strategy, Growth Sales & Success, Analytics, and Marketing
Ensure communication quality and the application of CRM best practices, in compliance with LGPD and consent guidelines

Requirements

What you’ll need

Strong experience in CRM, Marketing Automation, and Lifecycle strategies, with hands-on involvement in planning and executing automated journeys
Practical proficiency with automation and engagement platforms such as Braze, Salesforce Marketing Cloud, or similar tools
Experience with behavioral segmentation, communication personalization, and multichannel strategies
Strong analytical skills, with experience tracking conversion, activation, engagement, and retention metrics
Experience designing and analyzing A/B tests and experimentation initiatives
Ability to independently identify opportunities, prioritize initiatives, and lead projects end to end, connecting Lifecycle activities to business objectives
Ability to collaborate across teams and clearly communicate analyses, recommendations, and results
Preferred: hands-on experience with Braze, especially Canvas, segmentation, and event-based automation
Preferred: familiarity with Product Analytics tools such as Amplitude, Mixpanel, or similar platforms
Preferred: knowledge of SQL for data analysis and segmentation
Preferred: experience working at technology companies, fintechs, SaaS businesses, or B2B organizations

Benefits

Comp & perks

Meal and food allowance on a Flash card, with the flexibility to use it as you prefer
Home office allowance to support your remote-work routine
Medical and dental insurance fully covered by the company
Life insurance
Wellhub – access to gyms, studios, and wellness services throughout Brazil
Monkey Academy – professional development and career acceleration programs
Birthday day off
Partnership with Sesc for leisure, culture, and well-being
Extended maternity and paternity leave
Childcare allowance