Senior Marketing Specialist, Targeted Campaigns

Mortenson

. Support the Targeted Campaign Manager in developing and delivering paid media strategies that reach priority customer audiences and advance Mortenson business development objectives .

Posted 10/24/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $81,200 - $121,800 per yearWebsite

About the role

Key responsibilities & impact

Support the Targeted Campaign Manager in developing and delivering paid media strategies that reach priority customer audiences and advance Mortenson business development objectives
Lead campaign workstreams with autonomy, translating pursuit and customer priorities into coordinated media plans, campaign execution and performance insights
Partner with marketing and business development teams to coordinate campaign objectives, audiences, budgets, creative and copy requirements, flight dates, approvals and reporting cadence
Support WSTs and priority pursuits with targeted media for pre-RFP positioning, decision-maker reach and customer-focused messaging
Build, launch and manage paid media campaigns, including audience development, campaign configuration, ad trafficking, quality assurance, tracking validation and optimization
Apply LinkedIn Campaign Manager expertise, audience capabilities, ad formats, platform policies and reporting
Monitor pacing, delivery, audience reach, engagement and budget utilization; recommend adjustments
Maintain campaign documentation aligned with brand, privacy and data-use expectations
Build reports and presentations translating campaign data into actionable insights
Present findings and recommendations to business development, marketing and leadership partners
Create case studies and recurring performance views
Document processes, test plans, reporting standards, lessons learned and reusable best practices
Share learnings through guidance, examples, training and consultation
Test LinkedIn formats, features, targeting approaches and measurement capabilities
Evaluate additional advertising channels and emerging capabilities
Recommend process and capability improvements based on results, feedback and platform changes
Build relationships across business development, marketing, brand, digital performance and pursuit teams
Manage multiple campaigns and deadlines, escalating risks affecting quality, budget or schedule
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Analytics or related field, or equivalent relevant experience
Minimum of five years of experience in digital marketing, paid media, campaign management, marketing analytics or sales enablement in a business setting
Demonstrated hands-on experience planning, building, optimizing and reporting on LinkedIn advertising campaigns
Experience partnering with business development, sales, account teams or pursuit teams in a B2B services environment preferred
Experience supporting complex, high-value or account-based campaigns preferred
Deep working knowledge of LinkedIn advertising, including Campaign Manager, audience design, B2B targeting, campaign objectives, ad formats, budget and bid management, optimization, experimentation and performance reporting
Ability to convert business development and pursuit priorities into practical campaign plans and well-defined deliverables
Strong analytical judgment with the ability to interpret media data, identify meaningful patterns and explain limitations without overstating conclusions
Ability to build clear, concise, executive-ready reports and presentations for non-technical audiences
Strong project management and organizational skills, with ownership of timelines, budgets, quality and assigned workstreams
Effective written, verbal and presentation skills; active listening and openness to diverse input and feedback
Ability to collaborate across disciplines, operating groups and organizational levels while maintaining customer and business context
Curiosity and initiative to test new ideas, learn emerging advertising capabilities and turn findings into repeatable improvements
Proficiency in Microsoft Excel, PowerPoint, Word and Outlook; experience with web analytics, CRM, account-intelligence or reporting platforms is preferred
Working knowledge of key B2B marketing principles including account-based marketing, customer journeys, digital measurement and brand standards
Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status

Benefits

Comp & perks

Medical and prescription drug plans that includes no additional cost vision coverage
Dental plan
401k retirement plan with a generous Mortenson match
Paid time off, holidays, and other paid leaves
Employer paid Life, AD&D, and disability insurance
No-Cost mental health tool and concierge with extensive work-life resources
Tuition reimbursement
Adoption Assistance
Gym Membership Discount Program
Mortenson’s incentive plan eligibility