Director, Revenue Marketing

Mosai

. Own the strategy, execution, and measurement of Mosai's demand generation and revenue marketing engine .

Posted 10/9/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and revenue marketing strategies, with a strong focus on B2B healthcare buying cycles and pipeline management. Proficient in leading teams, optimizing digital marketing efforts, and ensuring compliance with industry regulations.

Highest-signal resume keywords

B2B Demand GenerationDigital Marketing StrategyTeam LeadershipHubSpot Marketing HubConversion-Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationRevenue MarketingCampaign TestingLifecycle MarketingSEOPaid MediaAccount-Based MarketingWeb StrategyAnalyticsFunnel Metrics

Soft Skills

LeadershipCommunicationCollaborationProject ManagementStakeholder Management

Tools & Technologies

HubSpotMarketing AutomationCMS PlatformsAnalytics PlatformsAdvertising Platforms

Certifications & Qualifications

HubSpot CertificationGoogle Ads CertificationAnalytics CertificationAccount-Based Marketing Certification

Industry Keywords

Healthcare TechnologyHome-Based CareValue-Based CareB2B EnvironmentComplex Buying Committees

About the role

Key responsibilities & impact

Own the strategy, execution, and measurement of Mosai's demand generation and revenue marketing engine
Build predictable, sales-qualified pipeline across home health, hospice, and physician practice segments
Build and lead a team combining existing marketing talent with new hires as the function scales
Own and scale digital marketing across search engine marketing, earned and paid social, display, web, retargeting, search engine optimization, email, and account-based marketing
Drive full-funnel campaigns from awareness to conversion for B2B healthcare buying cycles and buyer personas
Build and manage performance marketing across brand awareness, web strategy, SEO, paid channels, and analytics
Own the website, including information architecture, content, landing pages, conversion-rate optimization, SEO, site performance, roadmap, web development, design resources, and agency partners
Lead cross-functional launch campaigns with Product Marketing
Analyze and optimize campaigns to improve conversion rates, customer acquisition cost, and return on advertising spend
Own the marketing stack, including HubSpot Marketing Hub and CMS, attribution tools, marketing automation, analytics platforms, and website optimization tools
Partner with Growth, Content Marketing, Sales, and Revenue Operations to align channels, improve lead quality, define funnels and service-level agreements, and report pipeline
Own the demand generation, digital, and web budget and report pipeline and revenue impact to the VP of Marketing and company leadership
Establish reporting cadence and dashboards for campaign, channel, and web performance
Build, lead, and develop employees, contractors, and agency partners
Establish campaign operations, lifecycle processes, routing, scoring, quality assurance, data quality, documentation, permissions, and continuity plans
Ensure marketing systems, campaigns, data use, and digital experiences meet privacy, consent, accessibility, security, brand, contractual, and regulatory requirements
Perform other job-related duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, business, analytics, communications, or a related field, or an equivalent combination of education and relevant experience
At least 9 years of progressive B2B demand generation, digital marketing, growth marketing, or revenue marketing experience
At least 3 years leading people, agencies, or a function
Demonstrated success building integrated programs that generated qualified pipeline and revenue in a SaaS, technology, or other complex B2B environment
Advanced knowledge of paid media, account-based marketing, email, web strategy, conversion-rate optimization, organic search, campaign testing, and lifecycle marketing
Strong command of B2B funnel metrics, pipeline forecasting, attribution approaches, customer acquisition cost, return on advertising spend, and budget optimization
Hands-on experience with HubSpot or comparable marketing automation and CMS platforms, CRM data, analytics, advertising platforms, and website optimization tools
Experience partnering with Sales and Revenue Operations on target accounts, funnel definitions, lead-management expectations, and pipeline reporting
Proven team, agency, budget, project, and stakeholder leadership, with the ability to communicate performance and recommendations to executives
Preferred: experience in healthcare technology, home-based care, value-based care, or another regulated industry
Preferred: experience marketing to multiple healthcare segments, complex buying committees, or enterprise accounts
Preferred: experience scaling a demand generation or revenue marketing function during a high-growth or transformation stage
Relevant certifications in HubSpot, Google Ads, analytics, account-based marketing, or related platforms preferred

Benefits

Comp & perks

Remote or hybrid work arrangement
Occasional travel for customer meetings, conferences, company events, planning sessions, or team meetings
Equal opportunity employment
Reasonable accommodations for individuals with disabilities
E-Verify participation