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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing customer expansion strategies, leveraging CRM and marketing automation tools to drive measurable growth. Proficient in collaborating with cross-functional teams to create and manage multi-channel campaigns that enhance customer engagement and pipeline opportunities.
Highest-signal resume keywords
B2B Marketing ExperienceCustomer Expansion StrategyCampaign MeasurementCRM ProficiencyStrategic Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer SegmentationDemand GenerationCo-Marketing PlansMulti-Channel CampaignsPipeline Analysis
Soft Skills
Communication SkillsProject Leadership
Tools & Technologies
Marketing AutomationCRM ToolsCampaign Data Analysis
Industry Keywords
Healthcare TechnologySaaSAccount-Based MarketingValue-Based CareEHR Integration
About the role
Key responsibilities & impact- Develop and execute a customer-base growth strategy to increase adoption of Mosai solutions across existing accounts
- Segment customers to identify and prioritize cross-sell and upsell opportunities
- Build and maintain an expansion play calendar with Account Management and Customer Success
- Own customer expansion campaign strategy, audience, offers, performance, and execution
- Translate product gaps, customer outcomes, usage signals, and renewal windows into campaigns that create qualified opportunities
- Establish working cadences with Account Management and Customer Success to coordinate follow-up and refine expansion programs
- Own marketing plans and joint campaign calendars with EHR and other strategic partners
- Develop co-branded programs, partner communications, events, and lead follow-up
- Route and track partner-generated opportunities for existing customers and new logos
- Translate solution positioning, use cases, and customer outcomes into expansion and partner campaign strategies
- Brief Content Marketing and Creative on campaign assets and coordinate execution, targeting, automation, and measurement with Revenue Marketing and digital teams
- Equip Account Management, Customer Success, and partner-facing teams with messaging, campaign materials, and account-level insights
- Use CRM, marketing automation, product, and campaign data to test programs, improve conversion, and identify customer value opportunities
- Report on marketing-sourced expansion and partner pipeline, influenced expansion revenue, multi-product adoption, campaign conversion, and partner-sourced opportunities
- Maintain customer and partner approvals, permissions, confidentiality protections, and substantiation for external claims and materials
Requirements
What you’ll need- Bachelor's degree in marketing, business, communications, healthcare administration, or a related field, or an equivalent combination of education and relevant experience
- At least 5 years of B2B marketing experience, including ownership of growth, customer expansion, partner marketing, demand generation, or related revenue programs
- Ability to develop segmented, multi-channel campaigns that create measurable pipeline or expansion opportunities
- Experience working directly with Sales, Account Management, Customer Success, and partner teams
- Strong strategic planning, communication, and project leadership skills
- Experience developing co-marketing plans with strategic or technology partners and managing shared campaigns, deliverables, and follow-up
- Working knowledge of CRM, marketing automation, campaign measurement, and account or customer segmentation tools
- Ability to analyze customer, campaign, and pipeline data, define success measures, and communicate results and recommendations clearly
- Must be eligible to work in the United States; eligibility will be verified through E-Verify
- Preferred: experience in healthcare technology, home-based care, value-based care, SaaS, or another complex B2B market
- Preferred: experience marketing through EHR, integration, referral, channel, or other ecosystem partners
- Preferred: experience with product-led signals, customer lifecycle programs, account-based marketing, or multi-product portfolio expansion
Benefits
Comp & perks- Remote or hybrid work arrangement
- Occasional travel for customer and partner meetings, conferences, company events, or campaign programs
- Equal opportunity employment
- Reasonable accommodation for individuals with disabilities