On-Trade Business Development Executive – West London, Surrey, Thames Valley

MOTHER ROOT ✸

. Open pubs, restaurants and hotels across West London, Surrey and the Thames Valley .

Posted 11/9/2026full-timeLondon • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and maintaining relationships within the on-trade sector, with a focus on opening and retaining venues. Proficient in sales strategies, territory planning, and training teams on product offerings.

Highest-signal resume keywords

On-Trade Sales ExperienceAccount Opening From Cold StartVenue Relationship ManagementRoute Planning And Visit LoggingFull UK Driving Licence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyAccount ManagementMenu PlacementTraining And DevelopmentFeedback GatheringSales ReportingPitching TechniquesServe Economics ExplanationData Tracking

Soft Skills

ResilienceCollaborationCommunication

Tools & Technologies

AI Support PlatformsOn-Trade Accounts Tracker

Industry Keywords

PubsRestaurantsBarsNo-Alcohol DrinksLow-Alcohol DrinksPremium SpiritsWholesale PartnershipsTerritory Management

About the role

Key responsibilities & impact

Open pubs, restaurants and hotels across West London, Surrey and the Thames Valley
Convert existing on-trade relationships into early listings and build the territory
Map target venues and qualify food-led venues with drinks menus
Pour Mother Root & Soda and secure menu placement as an aperitif and in the no-alcohol section
Win small independent groups and roll out the serve across their sites
Train bar and floor teams on the perfect serve
Revisit venues at week 4 and week 12 to check menus and sales, fixing issues
Use customer support resources where helpful
Collaborate with wholesale partners and their representatives to secure listings and fulfill orders
Maintain the On-Trade Accounts tracker with venue, order and reorder data
Gather feedback from venues and staff to improve the serve, pricing and support
Plan the territory and target list with the Head of On-Trade
Report to the Head of On-Trade

Requirements

What you’ll need

Approximately two or more years selling into pubs, restaurants or bars in west London, Surrey or the Thames Valley
Venues opened and retained
Real relationships in the local on-trade
Experience opening accounts from a cold start
Ability to assess busy venues and choose the right time to pitch
Ability to explain serve economics simply to general managers
Ability to plan routes, log visits and follow up reliably
Resilience when handling rejection
Full UK driving licence
Experience using AI support platforms in everyday work
Useful, not essential: experience in drinks, especially no- and low-alcohol or premium spirits
Useful, not essential: relationships with wholesaler representatives
Useful, not essential: strong opinions on a good Sunday lunch

Benefits

Comp & perks

Share Options Programme
Hybrid working: 3 x a week in office (Mon, Tues, Thurs) & 2 from home
Annual Leave: 25 days per year
Summer Hours: Early finish Fridays (June–August)
Work From Anywhere: Up to 2 weeks per year
Pension: Up to 5% matched contribution
Cycle Scheme: Bike or Lime/Forest Pass
Personal Development: £300 annual allowance for approved training
Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
Annual Team Trip: Gastronomical & wellbeing-focused team away trip
Parental Leave: Competitive maternity/paternity package
Lots of free Mother Root