MOTHER ROOT ✸

Marketing

• Plan and execute activations across retail (off-trade) and on-trade
• Build direct, trusted relationships with category and buying teams across key retail and on-trade accounts
• Build data-backed, shopper-first stories that win incremental distribution and secure standout placement with major grocery buyers
• Plan and deliver in-store and online retail activation around key selling moments and NPD launches
• Make Mother Root the go-to non-alc serve through menu presence, staff education and in-venue activation
• Partner with the sales team on range reviews, brand days and JBPs, providing insight-led sell-in materials
• Track trade marketing spend and ROI; measure and report activation effectiveness and recommend what to scale
• Organise IRL events for retail and on-trade partners
• Brief Creative to deliver in-store and on-trade assets on time and on brand
• Mine shopper, category and competitor data to identify and unlock incremental space
• Report on ROS uplift, display space, venue count, distribution growth, budget ROI and NPD launch performance
• Report to the Head of Brand & Creative and work alongside the Head of Sales and Head of On-Trade

Trade Marketing Manager