Trade Marketing Manager

MOTHER ROOT ✸

. Plan and execute activations across retail (off-trade) and on-trade .

Posted 9/15/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in trade marketing within FMCG or drinks, focusing on building data-backed narratives to secure distribution and shelf/menu space. Proficient in tracking ROI and activation effectiveness while managing projects and communications effectively.

Highest-signal resume keywords

Trade Marketing ExperienceData-Backed StorytellingROI MeasurementCustomer Insight KnowledgeProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingData AnalysisROI CalculationIncremental DistributionRetail ActivationNPD Launch PlanningSales CollaborationBudget TrackingPerformance ReportingInsight Generation

Soft Skills

Communication SkillsProject ManagementAttention to DetailRelationship BuildingAnalytical Thinking

Industry Keywords

FMCGOn-TradeOff-TradeRetail ActivationGrocery BuyersBrand DaysShopper InsightsMenu PresenceIn-Venue ActivationTrade Marketing Spend

About the role

Key responsibilities & impact

Plan and execute activations across retail (off-trade) and on-trade
Build direct, trusted relationships with category and buying teams across key retail and on-trade accounts
Build data-backed, shopper-first stories that win incremental distribution and secure standout placement with major grocery buyers
Plan and deliver in-store and online retail activation around key selling moments and NPD launches
Make Mother Root the go-to non-alc serve through menu presence, staff education and in-venue activation
Partner with the sales team on range reviews, brand days and JBPs, providing insight-led sell-in materials
Track trade marketing spend and ROI; measure and report activation effectiveness and recommend what to scale
Organise IRL events for retail and on-trade partners
Brief Creative to deliver in-store and on-trade assets on time and on brand
Mine shopper, category and competitor data to identify and unlock incremental space
Report on ROS uplift, display space, venue count, distribution growth, budget ROI and NPD launch performance
Report to the Head of Brand & Creative and work alongside the Head of Sales and Head of On-Trade

Requirements

What you’ll need

Previous demonstrable experience in a trade marketing role within FMCG or drinks, ideally with exposure to both off-trade and on-trade
Understand the nuances of off-trade and on-trade execution
A track record of winning incremental distribution and shelf/menu space through data-backed narratives
Genuine customer and shopper insight knowledge, and experience turning it into a narrative that changes buyer decisions
Strong commercial acumen, comfortable building the numbers behind a pitch: ROI, incrementality, ROS uplift
Great communication, analysis and project management skills, with full end-to-end ownership of your work
An eye for the detail that others miss
Nice to have: experience in a drinks brand

Benefits

Comp & perks

Share Options Programme
Hybrid working: 3 x a week in office (Mon, Tues, Thurs) & 2 from home
Annual Leave: 25 days per year
Summer Hours: Early finish Fridays (June–August)
Work From Anywhere: Up to 2 weeks per year
Pension: Up to 5% matched contribution
Cycle Scheme: Bike or Lime/Forest Pass
Personal Development: £300 annual allowance for approved training
Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
Annual Team Trip: Gastronomical & wellbeing-focused team away trip
Parental Leave: Competitive maternity/paternity package
Lots of free Mother Root