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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid media campaigns across multiple platforms, including Meta and Google, while effectively analyzing performance metrics to drive actionable insights. Proven ability to mentor junior team members and communicate updates to senior stakeholders.
Highest-signal resume keywords
Paid Media Campaign ManagementMeta AdvertisingGoogle AdvertisingPerformance AnalysisA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationExcelGoogle SheetsROAS AnalysisCPA AnalysisCVR AnalysisAOV AnalysisCAC AnalysisBudget AllocationPerformance Metrics
Soft Skills
Clear CommunicationCoachingMentoring
Tools & Technologies
Power BIShopifyGA4
Industry Keywords
DTCEcommerceConsumer TechDemand GenerationCreative Optimization
About the role
Key responsibilities & impact- Own execution across Meta, Google Search, PMax, Demand Gen and Amazon
- Build, launch and manage campaigns day to day
- Plan and deliver campaign activity for product launches and sale events
- Work with the Senior Growth Marketing Manager on strategy and channel approach
- Manage, mentor and train the Junior Growth Executive
- Own channel reporting and communicate actionable updates to senior stakeholders
- Identify and implement optimisation opportunities across campaigns, audiences, bidding and creative
- Support budget allocation and pacing to hit ROAS targets
- Plan and run A/B tests across ad creative, copy and landing pages
- Analyse performance metrics and turn insights into action
- Take ownership of paid media across UK, US, EU and rest-of-world markets
- Work on-site Monday–Thursday at the Lahore office, with Friday optional work from home
- Work normal hours of 10am–7pm PKT
Requirements
What you’ll need- 2–4 years' hands-on experience running paid media campaigns across Meta and Google (Search, PMax and Demand Gen)
- Proven experience building and optimising campaigns end to end
- Strong Excel/Google Sheets skills
- Experience analysing ROAS, CPA, CVR, AOV and CAC and turning them into clear recommendations
- Clear communication skills
- Ability to coach a junior executive and update senior stakeholders
- Ability to manage performance across multiple markets and currencies
- Amazon Advertising experience preferred but not essential
- Power BI or similar reporting tool experience is a plus
- Shopify and GA4 experience nice to have
- Prior formal management or mentoring experience nice to have
- DTC, ecommerce/consumer tech brand, or specialist DTC agency background nice to have
- Familiarity with A/B testing for creative or landing pages nice to have
Benefits
Comp & perks- Monthly support for daily commuting and work-related travel
- Monthly health allowance for the employee and dependents
- One month of paid leave after 5 years’ service
- Competitive pay aligned with experience and impact
- Collaborative, high-performance, data-driven environment
- Opportunities to learn, stretch, and grow through new challenges
- Training budget
- Regular Mousterclasses to share expertise across teams
- Exclusive perks and discounts via Charlie HR
- Weekly all-hands and virtual socials with international teams
- Hybrid working model with Friday optional work from home