Mous

Performance Marketing

• Own execution across Meta, Google Search, PMax, Demand Gen and Amazon
• Build, launch and manage campaigns day to day
• Plan and deliver campaign activity for product launches and sale events
• Work with the Senior Growth Marketing Manager on strategy and channel approach
• Manage, mentor and train the Junior Growth Executive
• Own channel reporting and communicate actionable updates to senior stakeholders
• Identify and implement optimisation opportunities across campaigns, audiences, bidding and creative
• Support budget allocation and pacing to hit ROAS targets
• Plan and run A/B tests across ad creative, copy and landing pages
• Analyse performance metrics and turn insights into action
• Take ownership of paid media across UK, US, EU and rest-of-world markets
• Work on-site Monday–Thursday at the Lahore office, with Friday optional work from home
• Work normal hours of 10am–7pm PKT

Performance Marketing Manager

General

• Own the Device Accessories category plan end to end across demand, supply and inventory health
• Own NPD demand planning for iPhone, Google Pixel, Samsung S-series and foldable device launches
• Build initial launch forecasts, assumptions, IOQs and downside/mid/upside scenario-based cash exposure for leadership sign-off
• Own initial launch allocations, weekly allocation top-ups and Amazon restocks
• Track launch performance by range, colour and channel and make re-order or no-re-order decisions
• Own monthly forecasts for existing SKUs, quarterly corrections against actuals, and accessories and wireless charger forecasts
• Own re-ordering for existing SKUs against supplier MOQs and manage order approval
• Run weekly overstock checks, identify root causes and partner with Commercial on pricing and discounting to clear excess and obsolete stock
• Manage weekly allocations, hub-to-warehouse, Amazon and inter-warehouse stock transfers
• Coordinate retail planning, including NPD forecasts, IOQs, allocations, re-orders and web-versus-retail stock priority rules
• Own Availability, Forecast Accuracy (WAPE/bias) and E&O KPIs and embed the monthly S&OP cycle
• Drive SKU portfolio productivity by simplifying the range and reducing low-MOQ complexity
• Coordinate with Commercial, Marketplaces, Pricing, Product, Retail, Production, Procurement, Logistics, Data and Senior Leadership
• Line manage, coach and develop one Demand Planner
• Report to the S&OP Manager in China and represent the category to the Senior Leadership Team

Performance Marketing Manager

Demand Planning Lead, Consumer Electronics