Senior Manager, Integrated Marketing Operations

Move Concierge

. Oversee marketing operations that turn plans into measurable results .

Posted 11/6/2026full-timeFarmers Branch • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive measurable business results, while leading high-performing teams and managing marketing operations effectively. Proficient in utilizing marketing analytics to inform strategic decisions and enhance campaign effectiveness.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentPardot Marketing Automation ManagementBudget Management and Resource AllocationTeam Leadership and DevelopmentAnalytical Skills for Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsCampaign ExecutionCreative LeadershipBrand PositioningPerformance MeasurementContent StrategySales EnablementPartner MarketingProcess ImprovementCross-Functional Initiative Leadership

Soft Skills

Executive CommunicationStakeholder ManagementTeam CoachingPresentation SkillsCreative Judgment

Tools & Technologies

Salesforce Marketing CloudPardotMarketing Analytics DashboardsCampaign Management ToolsProject Management Software

Industry Keywords

Brand GrowthClient AcquisitionRevenue GrowthMarketing PlanningAgency Relationship Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Oversee marketing operations that turn plans into measurable results
Align integrated campaigns with business priorities, brand growth, client acquisition, partner engagement, and revenue growth
Participate in annual and quarterly marketing planning and align priorities, investments, and resources with company objectives
Deliver integrated campaigns supporting brand awareness, client acquisition, and partner engagement
Partner with executive leadership, Sales, and Business Development to identify growth opportunities and implement marketing initiatives
Establish marketing goals and performance measures and communicate results and recommendations to leadership
Own marketing reporting and analytics, including dashboards and KPIs for campaign effectiveness, funnel performance, and return on investment
Guide campaign concepts, messaging, content strategy, and visual execution
Set creative quality standards and direct internal teams and outside agencies
Oversee marketing campaigns, sales collateral, presentations, website content, and other brand materials
Strengthen brand positioning and storytelling
Own the marketing operating plan, budgets, campaign calendars, resource allocation, and delivery priorities
Build scalable processes for project intake, prioritization, creative production, approvals, and campaign execution
Make resource and investment decisions balancing business impact, creative quality, team capacity, and delivery speed
Oversee agency and vendor relationships, including scope, performance, and budget accountability
Lead Pardot marketing automation strategy, including lead nurturing, audience segmentation, and campaign workflows
Identify operational challenges and lead efficiency improvements
Build, lead, and develop a high-performing team with clear responsibilities, goals, and accountability
Coach team members and managers and support professional development and succession planning
Present plans, results, and recommendations to senior leadership
Align stakeholders around marketing priorities and resolve competing business demands

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
10+ years of progressive marketing experience, including significant creative leadership and marketing operations
3+ years of people leadership experience
Demonstrated ability to develop teams and lead cross-functional initiatives
Track record of developing and executing marketing strategies that deliver measurable business results
Strong brand and creative judgment, including messaging, content, design, and integrated campaigns
Experience owning marketing budgets, allocating resources, and managing agency relationships
Ability to build processes that support growth while maintaining creative quality and execution standards
Strong analytical skills and ability to translate performance data into strategic decisions
Excellent executive communication, presentation, and stakeholder management skills
Experience managing marketing in a growing, sales-driven organization
Experience serving both business-to-business and consumer audiences
Experience implementing partner marketing strategies and sales enablement programs
Experience building or restructuring marketing teams and operating processes
Experience with Salesforce Marketing Cloud Account Engagement (Pardot)

Benefits

Comp & perks

Hybrid work arrangement
Professional development and succession planning support
Opportunity to lead and develop a high-performing team
Work with executive leadership, Sales, and Business Development
Strategic ownership of marketing budgets, resources, and agency partnerships