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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing paid media campaigns across Meta Ads, Google Ads, and YouTube, with a strong focus on lead generation and performance marketing. Proficient in data analysis, A/B testing, and utilizing analytics tools to optimize campaign performance and drive ROI.
Highest-signal resume keywords
Paid Media Campaign ManagementData Analysis and A/B TestingGoogle AnalyticsPerformance Marketing FunnelsLead Generation in Education Sector
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta AdsGoogle AdsYouTube AdsCPL OptimizationConversion Rate OptimizationROI AnalysisDashboard CreationBing AdsGlobo AdsUOL Ads
Soft Skills
Execution-OrientedData-Driven MindsetCollaboration
Tools & Technologies
Looker StudioMeta Ads Library
Industry Keywords
Digital MarketingLead GenerationCustomer JourneyMultidisciplinary SquadsEducation Sector
About the role
Key responsibilities & impact- Plan and execute paid campaigns on Meta Ads, Google Ads, and YouTube, with a focus on lead generation
- Continuously optimize campaigns based on data analysis and A/B testing
- Build reports and dashboards featuring metrics such as CPL, CTR, conversion rate, and ROI
- Integrate campaigns with other digital marketing functions, including content, CRM, social media, and BI
- Recommend improvements to paid media strategies based on benchmarks and market trends
- Work in alignment with the company’s digital performance funnel, taking both short- and long-term perspectives
- Collaborate with a Brazilian education group whose brands include Microlins, Prepara IA, Yázigi, and Ensina Mais Turma da Mônica
Requirements
What you’ll need- Technical degree or currently pursuing a bachelor’s degree, preferably in Marketing, Advertising, Communications, or a related field
- Experience managing paid media campaigns on Meta Ads, Google Ads, and YouTube
- Knowledge of performance marketing funnels and the customer journey
- Experience with analytics and dashboard tools such as Google Analytics, Looker Studio, and Meta Ads Library
- Ability to plan, execute, and optimize campaigns focused on results, including CPL, conversions, and ROI
- Hands-on, execution-oriented, and data-driven mindset
- Preferred: knowledge of Bing Ads, Globo Ads, and UOL Ads
- Preferred: experience with lead generation, particularly in the education sector
- Preferred: experience working in multidisciplinary squads with an A/B testing culture
- Availability for a hybrid work model in Indaiatuba, São Paulo, with two days onsite per week, from 8:00 a.m. to 6:00 p.m.
Benefits
Comp & perks- Meal allowance of approximately BRL 600–650
- Transportation allowance
- Tuition assistance
- Gympass membership
- Health insurance
- Dental insurance
- Company-provided equipment
- Coffee
- Career development plan
- Salary advance
- Life insurance
- Corporate university with an apprentice development track