MoveEdu

Performance Marketing

• Plan and execute paid campaigns on Meta Ads, Google Ads, and YouTube, with a focus on lead generation
• Continuously optimize campaigns based on data analysis and A/B testing
• Build reports and dashboards featuring metrics such as CPL, CTR, conversion rate, and ROI
• Integrate campaigns with other digital marketing functions, including content, CRM, social media, and BI
• Recommend improvements to paid media strategies based on benchmarks and market trends
• Work in alignment with the company’s digital performance funnel, taking both short- and long-term perspectives
• Collaborate with a Brazilian education group whose brands include Microlins, Prepara IA, Yázigi, and Ensina Mais Turma da Mônica

Marketing Assistant – Paid Media Management

Tutor

• Lead the student onboarding process, introducing the course methodology and how the program operates
• Monitor students’ academic performance based on their learning paths
• Ensure the virtual classroom environment is well organized
• Track, record, and route academic activities
• Monitor course progress, completion of activities, and student attendance
• Master the applied methodology, attend classes, and stay up to date with the instructional materials
• Support new student recruitment initiatives
• Contribute to student retention and persistence strategies
• Serve as a liaison between students, faculty, and academic coordination, ensuring clear communication and alignment of information