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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing a large portfolio of paid media campaigns, utilizing data analysis, AI tools, and effective communication to drive performance and influence stakeholders. Proficient in diagnosing account health and implementing best practices to enhance campaign outcomes.
Highest-signal resume keywords
Paid Media Campaign ManagementData Analysis and ReportingAI Utilization in Media BuyingOptimization and Testing RigorClient Communication and Influence
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyPerformance OptimizationData TrackingPattern RecognitionHypothesis-Driven TestingIndependent JudgmentRisk ManagementWorkflow DevelopmentMedia BuyingMarketing Funnel Understanding
Soft Skills
Excellent CommunicationInfluencing SkillsCollaboration
Tools & Technologies
Reporting SystemsTracking SystemsAI Tools
Industry Keywords
Aesthetic PracticesCampaign PerformanceBest PracticesSOPsCross-Functional Teams
About the role
Key responsibilities & impact- Own the performance and impact of a large, complex book of custom paid media campaigns for aesthetic practices
- Lead campaign strategy, setup, optimization, and communication with practices and cross-functional teams
- Manage approximately 50 campaigns initially, scaling the book over time
- Build command of reporting and tracking systems
- Pull data independently and diagnose account health and tracking issues
- Manage campaign risk proactively before it affects results
- Use AI to increase the quality and volume of media-buying work
- Apply pattern recognition, hypothesis-driven testing, and educated bets to drive campaign results
- Contribute new setup approaches, AI-assisted processes, best practices, and workflows
- Influence clients and cross-functional teams toward better campaign performance
- Own outcomes whether following established playbooks or exercising independent judgment
Requirements
What you’ll need- Experience owning the performance and outcomes of a large, complex book of paid media campaigns
- Deep understanding of data, tracking, reporting, and the full marketing funnel
- Ability to manage approximately 50 campaigns initially, scaling over time
- Ability to pull data independently and diagnose account and tracking health quickly and accurately
- Ability to make independent judgments about when to follow or deviate from SOPs and playbooks
- Optimization and testing rigor using pattern recognition, hypothesis-driven testing, and educated bets
- Productive use of AI to scale work quality and volume without replacing personal judgment
- Excellent communication skills for influencing clients and cross-functional teams
- Willingness to contribute best practices and workflows adopted as standard team practice
- Currently based in the Philippines
Benefits
Comp & perks- Competitive salary
- Remote work
- Autonomy over a book of accounts
- Individual contributor track with real influence
- Opportunity to shape team playbooks and best practices
- High-caliber, challenging, fast-paced team environment
- Inclusive workplace
- Interview accommodations available upon request
- AI-enabled workflows that reduce repetitive tasks and create space for deeper thinking, creativity, and impact