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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and executing paid social campaigns, with a strong focus on performance metrics and trend identification. Proficient in managing creative workflows and resolving production issues to enhance campaign effectiveness.
Highest-signal resume keywords
Creative ExecutionPerformance FluencyTrend IdentificationAI-Augmented WorkflowsMeta Placements
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Static CreativesVideo CreativesCopywritingDesignCampaign Performance MonitoringFile SetupEditing ToolsProduction SpecificationsCompression ResolutionAccessibility Standards
Soft Skills
Creative DirectionCollaborationProblem Solving
Tools & Technologies
Ad PlatformsAI ToolsCreative Production Tools
Industry Keywords
CTRHook RateThumb-Stop/Hold RateCost Per ResultROIBrandingEmerging TrendsSocial Media MarketingPaid Social KnowledgeAesthetic Taste
About the role
Key responsibilities & impact- Own creative outcomes for paid social campaigns, including concepts, iterations, and final static and video deliverables
- Drive and monitor campaign performance using CTR, hook rate, thumb-stop/hold rate, and cost per result
- Create ads that highlight clients’ practices, results, and branding
- Identify trends and micro-trends and translate them into on-brand static and video creatives
- Write creative copy and direction and personally execute design work
- Manage creative performance in ad platforms and use results to improve future work
- Contribute to AI-driven creative workflows and frameworks for concepting, production, and testing
- Scale creative processes and workflows into standard team practices
- Act as a subject-matter expert whose creative-performance insights guide the broader team
- Resolve complex production issues across specifications, compression, accessibility, and delivery
- Collaborate with the broader creative team to improve creative capability, ROI, and growth
Requirements
What you’ll need- Currently based in the Philippines
- Top-tier aesthetic taste across layouts, fonts, music, and styling
- Ability to own creative execution from trend identification and concept shaping through copywriting, design, and delivery
- Experience creating both static and video creatives
- Performance fluency with CTR, hook rate, thumb-stop/hold rate, cost per result, and ROI
- Deep command of production tools, specifications, file setup, editing/creating tools, AI augmentation, and platform requirements
- Ability to independently resolve production issues involving compression, accessibility, and delivery
- Trend fluency and ability to identify emerging trends and micro-trends
- Ability to build and own AI-augmented creative workflows
- Ability to turn creative-performance patterns into repeatable systems, templates, and frameworks
- Ability to work across Meta placements
- Strong Instagram and paid social knowledge
Benefits
Comp & perks- Competitive salary
- High-autonomy, high-trust role
- Clear growth path toward creative leadership
- Creative autonomy and freedom
- Opportunity to work at the frontier of AI-augmented creative production
- Accommodations available during the interview process