Senior Marketing Manager – Japan

Mozilla

. Lead local Firefox campaign execution in Japan across awareness, consideration, acquisition and engagement .

Posted 11/3/2026contractRemote • JapanSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated marketing campaigns in Japan, with a strong focus on consumer acquisition and engagement for digital products. Proficient in bilingual communication, project management, and data-driven optimization strategies.

Highest-signal resume keywords

Bilingual Proficiency In Japanese And EnglishConsumer Marketing Experience In JapanAgency Management And CoordinationData Interpretation And Budget MonitoringProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsConsumer Acquisition StrategiesPerformance EvaluationCreative DevelopmentDigital Product MarketingCultural Relevance AssessmentKPI MonitoringBudget ManagementCampaign Effectiveness EvaluationLocalization Strategies

Soft Skills

Collaboration SkillsProactive Problem SolvingInfluential LeadershipJudgment In Consumer InsightsIndependent Work Ethic

Industry Keywords

Consumer Apps MarketingUGC CampaignsMedia DeliveryAgency Delivery ManagementMarket Research TranslationCampaign Timing CoordinationPerformance MarketingCreative ProductionAdvertising Platforms AssessmentIntegrated Delivery Calendar

About the role

Key responsibilities & impact

Lead local Firefox campaign execution in Japan across awareness, consideration, acquisition and engagement
Manage local agency delivery across creative production, media and creators
Manage creator and UGC campaigns from briefing and content review through launch, paid amplification and performance evaluation
Adapt product positioning and feature messaging for Japanese audiences with Product Marketing
Coordinate localized acquisition creative, campaign timing and testing with Performance Marketing
Consolidate reporting, monitor KPIs and budget pacing, and recommend changes to creative, channel mix and spend
Translate consumer research, competitor activity and cultural trends into campaign recommendations
Assess local advertising platforms and marketing or distribution opportunities
Maintain delivery updates, flag risks and dependencies, and document learnings
Produce an integrated six-month delivery calendar, regular performance updates and recommendations, and a final learning and handover document

Requirements

What you’ll need

Bilingual proficiency in Japanese and English, with the ability to brief agencies, review Japanese creative and communicate clearly with global stakeholders
8–10 years of consumer marketing experience in Japan, including delivery of integrated marketing or go-to-market programs for global brands
Experience marketing consumer apps or digital products, or demonstrably transferable experience driving consumer acquisition and engagement
Proven ability to manage multiple agencies and coordinate creative development, media delivery and creator or UGC programs
Strong understanding of paid and owned channels, awareness and consideration supporting acquisition, and campaign effectiveness evaluation
Confidence interpreting marketing data, monitoring budgets and turning results into practical optimization recommendations
Strong program and project management skills, with the ability to manage concurrent activities and deliver across a six-month contract
Sound judgment in Japanese localization, consumer insights and cultural relevance
Excellent collaboration skills and a track record of leading through influence across functions, time zones and cultures
Proactive, hands-on approach with the ability to identify issues early and move work forward independently within agreed priorities

Benefits

Comp & perks

Reasonable accommodations for qualified individuals with disabilities during the application/interview process and employment
Equal opportunity employment
Work on Mozilla’s open-source, mission-driven products
Six-month contract opportunity