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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing and communications within the Life Sciences sector, focusing on demand generation, content creation, and event management. Proven ability to translate complex clinical and scientific concepts into effective messaging and build relationships with media and stakeholders.
Highest-signal resume keywords
B2B Marketing ExperienceDemand Generation CampaignsContent Program ManagementPR And Media RelationsEvent Logistics Management
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementContent CreationWriting And EditingPipeline ReportingClinical Research MessagingCase Study DevelopmentBuyer Persona DevelopmentSales Material CreationEvent PlanningBudget Management
Soft Skills
Relationship BuildingCross-Functional CollaborationCommunication SkillsStrategic ThinkingProblem Solving
Industry Keywords
Life SciencesClinical TrialsHealthcarePsychedelic ResearchCNSRegulated AudiencesTrade MediaExecutive CommunicationsMarketing PipelineClinical Development
About the role
Key responsibilities & impact- Develop Life Sciences positioning, messaging, and value propositions for sponsors and CROs with the CBIO
- Build buyer personas and use cases for clinical operations, clinical development, medical, and quality audiences
- Align Life Sciences messaging with mpathic’s company brand through cross-functional GTM collaboration
- Plan and run campaigns that generate qualified Life Sciences sales pipeline
- Own the Life Sciences website presence, email, social, and paid programs
- Track marketing-sourced and marketing-influenced pipeline with the Sales Director
- Produce case studies, white papers, webinars, and research summaries with Science and clinical experts
- Create pitch decks, one-pagers, and sales materials
- Turn study outcomes and clinical insights into customer-approved stories
- Own the Life Sciences event calendar, including conferences, psychedelic science meetings, booths, speaking slots, and hosted roundtables
- Manage event logistics, budget, and pre- and post-event follow-up
- Build relationships with life sciences trade and business media and secure coverage and bylines
- Lead announcements for partnerships, customer milestones, and research results
- Prepare spokespeople and manage speaking submissions
- Coordinate sensitive communications with the CBIO and company communications team
- Learn offerings, customers, buyers, and competitors
- Audit existing marketing materials and identify quick wins
- Deliver an initial messaging framework and 12-month marketing and event plan
- Set up pipeline reporting
- Generate and influence Life Sciences pipeline toward revenue targets
- Build a library of case studies, white papers, and webinars
- Secure regular coverage in life sciences trade media
- Put agency and freelance support in place as needed
Requirements
What you’ll need- 7+ years of B2B marketing and communications experience
- Blend of marketing experience in demand generation, content, and events, and communications experience in PR, media relations, and executive communications
- Experience marketing to technical, scientific, or regulated audiences
- Hands-on experience running campaigns, content programs, and events
- Experience with PR and media relations, including earned coverage
- Excellent writing and editing skills
- Experience managing agencies or freelancers
- Ability to translate clinical and scientific concepts into clear, credible messages
- Experience running B2B demand generation that produced measurable pipeline
- Experience building relationships with trade and business media
- Experience working with sensitive, regulated subject matter such as clinical research and patient safety
- Candidates must reside in the United States
- Must be currently authorized to work in the United States on a full-time basis
- Position is not eligible for visa sponsorship
- Preferred: experience at a life sciences vendor, healthcare company, or AI company
- Preferred: knowledge of the clinical trial ecosystem and its buyers
- Preferred: familiarity with CNS, mental health, or psychedelic research
Benefits
Comp & perks- Remote-first work environment
- High standards with kindness, trust, and autonomy
- Opportunity to work on trustworthy AI, behavioral and medical science, and human-centered design
- Early-stage company environment
- Remote work