Director of Product Marketing

mpathic

. Define positioning, value propositions, and messaging frameworks for the mpathic platform and expert-led services .

Posted 10/17/2026full-timeRemote • United StatesLead💰 $155,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and sales enablement, with a strong focus on developing positioning, messaging frameworks, and buyer personas for complex B2B software and AI/ML products. Proven ability to collaborate across teams and measure the impact of enablement programs in a dynamic, remote-first environment.

Highest-signal resume keywords

Product Marketing ExperienceSales Enablement OwnershipAI/ML KnowledgeEnterprise Buyer EngagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Positioning DevelopmentMessaging FrameworksBuyer Persona CreationSales Playbook ManagementWin/Loss AnalysisImpact MeasurementTraining DesignCompetitive IntelligencePricing StrategyMarket Research

Soft Skills

CollaborationStrategic ThinkingAdaptabilityCommunicationProblem-Solving

Tools & Technologies

Sales Enablement ToolsContent RepositoriesOnboarding PlatformsMarket Intelligence Software

Industry Keywords

B2B SoftwareAI/MLHealthcareLife SciencesEvaluation ConceptsRed TeamingBenchmarking

About the role

Key responsibilities & impact

Define positioning, value propositions, and messaging frameworks for the mpathic platform and expert-led services
Develop buyer personas, ideal customer profiles, and use cases with Sales and Customer Success
Maintain competitive and market intelligence, including seller battlecards
Translate behavioral science, evaluation, and AI safety concepts for technical, clinical, and executive buyers
Build and maintain the sales playbook, including discovery guides, qualification frameworks, objection handling, pitch and demo narratives, pricing and packaging guidance, and sales materials
Design and run seller onboarding and ongoing training
Own the enablement calendar, content repository, and tools
Measure enablement impact and adjust programs accordingly
Plan and coordinate go-to-market launches for products, features, benchmarks, and services
Conduct win/loss analysis and customer and prospect research
Contribute to pricing, packaging, and segmentation decisions
Partner with Sales, Product, Clinical Solutions, and Customer Success
Bring seller and customer feedback to Product and leadership
Learn the platform, services, customers, and sales motion; audit messaging and enablement; establish planning boundaries; and deliver initial messaging and an enablement roadmap
Roll out messaging frameworks, repeatable enablement, competitive battlecards, win/loss insights, and launch readiness

Requirements

What you’ll need

[8+] years of experience in product marketing, sales enablement, or related go-to-market roles at a B2B software, AI/ML, or hybrid software-and-services company, including leadership experience
Experience building positioning and messaging for technical and complex products and selling into enterprise buyers
Experience owning a sales enablement function or program and measuring its impact
Ability to translate technical, scientific, or clinical concepts into clear value for different audiences
Collaborative experience across Sales, Product, Customer Success, and Marketing, with respect for clear ownership lines
Comfort with ambiguity in an early-stage, remote-first environment and willingness to be strategic and hands-on
Experience in AI safety, AI/ML infrastructure, healthcare, or life sciences, or willingness to develop it
Familiarity with evaluation, red teaming, or benchmarking concepts is a plus